Author

Soo-Kyoung Lee

Institution: Korea Aerospace University

Observed institution: Korea Aerospace University

ORCID: 0000-0002-0125-5078

Observed ORCID: 0000-0002-0125-5078

OpenAlex ID: A5080799636

The Effect of Service Quality and Sustainability Practices on Brand Equity: The Case of Korean Air Passengers

2024 · Sangryeong Lee, Soo-Kyoung Lee, et al. · Sustainability · 21

Psychological Reactance as Mediator: How Perceived Threat to Freedom and Perceived Ease of Use Affect Intention to Use Chatbot Services in Chinese E-commerce

2026 · Huanyi Liu, Soo-Kyoung Lee · Environment and Social Psychology

Creative Capabilities and Nation Branding: Evidence from the UK & Ireland

2007 · Kyuwon Lee, Soo-Kyoung Lee

Works count: 3

Citation count: 21

H-index: 1

I10-index: 1