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Carter A. Mandrik

Observed name: Carter Mandrik
ORCID: 0000-0003-3599-6664
Observed ORCID: 0000-0003-3599-6664
OpenAlex ID: A5080852804
Exploring the Value-Action Gap in Green Consumption: Roles of Risk Aversion, Subjective Knowledge, and Gender Differences
2022 · Oguzhan Essiz, Sidar Yurteri, et al. · Journal of Global Marketing · 152
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Exploring the Concept and Measurement of General Risk Aversion
2005 · Carter A. Mandrik, Yeqing Bao · ACR North American Advances · 146
Intergenerational influence on sustainable consumer attitudes and behaviors: Roles of family communication and peer influence in environmental consumer socialization
2021 · Oguzhan Essiz, Carter Mandrik · Psychology and Marketing · 143
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Intergenerational influence: Roles of conformity to peers and communication effectiveness
2005 · Carter A. Mandrik, Edward F. Fern, et al. · Psychology and Marketing · 98
Discerning Store Brand Users From Value Consciousness Consumers: the Role of Prestige Sensitivity and Need For Cognition
2004 · Yeqing Bao, Carter A. Mandrik · ACR North American Advances · 37
Consumer Heuristics: the Tradeoff Between Processing Effort and Value in Brand Choice
1996 · Carter A. Mandrik · ACR North American Advances · 23
A cross-national study of intergenerational influence: US and PRC
2017 · Carter Mandrik, Yeqing Bao, et al. · Journal of Consumer Marketing · 17
Intergenerational Influence in Mothers and Young Adult Daughters
2004 · Carter A. Mandrik, Edward F. Fern, et al. · ACR North American Advances · 7
An Information Processing Perspective on Between-Brand Price Premiums: Antecedents and Consequences of Motivation
1999 · Carter A. Mandrik · VTechWorks (Virginia Tech) · 4
Effects of Money Priming on Sustainable Consumption Attitudes
2024 · Uygar Koruk, Carter A. Mandrik · Journal of Global Marketing · 3
Effects of Brand Priming on Sustainable Consumption Attitudes and Behaviors
2023 · Sidar Yurteri, Carter Mandrik, et al. · Business Research Proceedings · 1
Correction to: The message in the box: how exposure to money affects charitable giving
2019 · Ahmet Ekici, Aminreza Shiri, et al. · Marketing Letters · 1
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Intergenerational Influences on Sustainable Consumer Attitudes and Behaviors--Model
2022 · Oguzhan Essiz, Carter Mandrik · PsycTESTS Dataset
Works count: 13
Citation count: 632
H-index: 7
I10-index: 7
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