Get started
Author

Preeti Tak

Observed institution: Indian Institute of Foreign Trade
ORCID: 0000-0002-3953-4443
Observed ORCID: 0000-0002-3953-4443
OpenAlex ID: A5080899480
Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse
2023 · Yogesh K. Dwivedi, Nir Kshetri, et al. · Information Systems Frontiers · 271
PDF
Using UTAUT 2 model to predict mobile app based shopping: evidences from India
2017 · Preeti Tak, Savita Panwar · Journal of Indian Business Research · 262
Understanding continuance intention to play online games: roles of self-expressiveness, self-congruity, self-efficacy, and perceived risk
2020 · Tripti Ghosh Sharma, Juho Hamari, et al. · Behaviour and Information Technology · 113
Examining Travel Mobile App Attributes and Its Impact on Consumer Engagement: An Application of S-O-R Framework
2021 · Preeti Tak, Mansi Gupta · Journal of Internet Commerce · 89
Understanding Continuance Intention to Play Online Games: The Roles of Hedonic Value, Utilitarian Value and Perceived Risk
2020 · Tripti Ghosh Sharma, Preeti Tak, et al. · Journal of Internet Commerce · 41
Antecedents of Luxury Brand Consumption: An Emerging Market Context
2020 · Preeti Tak · Asian Journal of Business Research · 14
PDF
The moderating role of exhibitionism in the relationship between psychological needs and selfie-posting behavior
2021 · Ibrahim Arpaci, Preeti Tak, et al. · Current Psychology · 13
Consumer Attitude Towards Luxury Brands: An Empirical Study
2016 · Preeti Tak, Ashish Pareek · SSRN Electronic Journal · 12
Social Comparison of Luxury Fashion Brands: Impact of Ostentation and Media Habits
2018 · Preeti Tak, Ashish Pareek, et al. · SSRN Electronic Journal · 9
Decoding Live-streaming Commerce and Customer Engagement: A Review and Research Directions
2026 · Ila Yadav, Preeti Tak, et al. · FIIB Business Review · 2
From gameful affordances to lasting engagement: deepening customer-brand connections in mobile environments
2026 · Tripti Ghosh Sharma, Ankit Kesharwani, et al. · Asia Pacific Journal of Marketing and Logistics · 1
Antecedents of visitors’ brand loyalty: An investigation of India International Trade Fair
2024 · Kamna Virmani, Preeti Tak · Journal of Convention & Event Tourism · 1
Psychological Motivations and Compulsive Buying: A Study of Consumers in Delhi
2013 · Shamsher Singh, Preeti Tak · Indian Journal of Marketing · 1
Entrepreneurial Intentions of Management Students: an Empirical Analysis.
2012 · Himanshu Shekhawat, Preeti Tak, et al. · Journal of Entrepreneurship & Management · 1
Comprehending food loss in international supply chains: a sustainable perspective on Indias edible oil imports
2026 · Aaqib Chaudhary, Preeti Tak, et al. · World Review of Science Technology and Sustainable Development
Examining consumers’ acceptance of online grocery shopping apps: an application of UTAUT model
2026 · Preeti Tak, Savita Panwar, et al. · International Journal of Indian Culture and Business Management
Consumers' value perceptions for slow fashion products: an empirical study in the Indian context
2026 · Renni Batra, Preeti Tak, et al. · International Journal of Indian Culture and Business Management
Investigating the Impact of Visitors' Brand Personality and Visitors' Brand Experience on the Visitors' Brand Loyalty: a Case of Delhi Book Fair
2024 · Kamna Virmani, Preeti Tak · International Journal of Indian Culture and Business Management
Consumers' Value Perceptions for Slow Fashion Products: an Empirical Study in the Indian Context
2024 · Mansi Gupta, Preeti Tak, et al. · International Journal of Indian Culture and Business Management
Exhibitionism, Psychological Needs, and Selfie-Posting Behavior--Measurement Model
2023 · Ibrahim Arpaci, Preeti Tak, et al. · PsycTESTS Dataset
Role of Entertainment on Shopping Behaviour in Malls of Jaipur
2013 · Ashish Pareek, Preeti Tak · ANVESHAK-International Journal of Management
Works count: 21
Citation count: 830
H-index: 9
I10-index: 8
Year
Topic
Type