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Author

Mersid Poturak

Observed names: Mersid POTURAK, POTURAK, Mersid
Observed institution: International Burch University
ORCID: 0000-0003-4179-5834
Observed ORCID: 0000-0003-4179-5834
OpenAlex ID: A5081024124
Effectiveness of Transformational Leadership among Different Cultures
2020 · Mersid Poturak, Ensar Mekić, et al. · International Journal of Social Sciences and Educational Studies · 116
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Employee performance and customer loyalty: mediation effect of customer satisfaction
2021 · Taylan Budur, Mersid Poturak · Middle East J of Management · 111
Influence of Social Media Content on Consumer Purchase Intention: Mediation Effect of Brand Equity
2019 · Mersid POTURAK, Sumeja SOFTIĆ · Eurasian Journal of Business and Economics · 104
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Transformational leadership and its impact on customer satisfaction. Measuring mediating effects of organisational citizenship behaviours
2020 · Taylan Budur, Mersid Poturak · Middle East J of Management · 95
Employee performance and customer loyalty: mediation effect of customer satisfaction
2020 · Taylan Budur, Mersid Poturak · Middle East J of Management · 41
The Impact of eWOM in Social Media on Consumer Purchase Decisions: A Comparative Study between Romanian and Bosnian Consumers
2018 · Mersid POTURAK, Merve TURKYILMAZ · MANAGEMENT AND ECONOMICS REVIEW · 39
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Influence of search engine optimization (SEO) on business performance
2022 · Mersid Poturak, Dino Keco, et al. · International Journal of Research in Business and Social Science (2147-4478) · 33
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Influence of brand loyalty on consumer purchase behavior
2022 · Lejla Catic, Mersid Poturak · International Journal of Research in Business and Social Science (2147-4478) · 16
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Private universities service quality and students satisfaction
2014 · Mersid Poturak · Global Business and Economics Research Journal · 16
Factors That Influence State or Private University Selection
2014 · Lejla Kargić, Mersid Poturak · European Journal of Contemporary Education · 8
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Effects of Advertising Through Different Digital Marketing Channels on Consumer Buying Behavior in Bosnia and Herzegovina: A Research Project
2021 · Dzenita Sljivo, Mersid Poturak · Open Journal for Research in Economics · 6
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The Role of Marketing Standardization/Adaptation Strategies on Managers’ Satisfaction with Export Performance: Proposal of a Conceptual Framework
2014 · Mersid Poturak, Teoman Duman · European Journal of Economic Studies · 6
Predicting User Engagement of Facebook Post Images in Leading Universities: A Machine Learning Approach
2023 · Engin Obucic, Mersid Poturak, et al. · Revue d intelligence artificielle · 5
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Students Perceptions about Celebrity Endorsement
2013 · Mersid Poturak, Nedim Kadrić · 4
Implementing e-learning environment at universities in Bosnia and Herzegovina
2023 · Ekrem Nurovic, Mersid Poturak · International Journal of Education and Practice · 3
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The Impact of Ewom in Social Media on Consumer Purchase Decisions
2017 · Merve Turkyilmaz, Mersid Poturak · Economic crises and European Union · 3
Improving the prediction of social media engagement in universities by utilizing feature selection in machine learning
2024 · Dino Keco, Engin Obucic, et al. · International Journal of Research in Business and Social Science (2147-4478) · 2
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Client satisfaction and loyalty factors in automotive industry
2022 · Mersid Poturak, Haris Muratović, et al. · Journal of Global Social Sciences · 2
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The impact of corporate social responsibility on customer loyalty and employee satisfaction in Bosnia And Herzegovina
2022 · Mersid Poturak, Inda Mulaahmetovic · Journal of Global Social Sciences · 2
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Students Perception about Financial Literacy: Case Study of International Burch University
2014 · Minela Hadzic, Mersid Poturak · DOAJ (DOAJ: Directory of Open Access Journals) · 2
Role of Ethnocentrism and Its Effect on Purchase Decisions
2013 · Mersid Poturak · RePEc: Research Papers in Economics · 2
Marketing Factors Influencing Bank Selection in Bosnia and Herzegovina
2012 · Mersid Poturak · RePEc: Research Papers in Economics · 2
Evaluating the effectiveness of social media advertising strategies across different demographics and platforms
2025 · Mersid Poturak, Dzeneta Durakovic · International Journal of Research in Business and Social Science (2147-4478) · 1
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Analyzing the impact of social media platforms and audience demographics on advertising campaign performance
2025 · Amina Hadzic, Mersid Poturak · International Journal of Research in Business and Social Science (2147-4478) · 1
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Application of New Technologies in Social Media Analytics: Enhancing User Engagement at Global Universities
2024 · Mersid Poturak, Engin Obucic, et al. · Lecture notes in networks and systems · 1
Works count: 38
Citation count: 623
H-index: 9
I10-index: 9
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