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Author

Mahrinasari MS

Observed names: M.S. Mahrinasari, MAHRINASARI MS, MS Mahrinasari, MS, Mahrinasari
Institution: Lampung University
ORCID: 0000-0001-6333-6423
Observed ORCID: 0000-0001-6333-6423
OpenAlex ID: A5081065940
Local wisdom and Government's role in strengthening the sustainable competitive advantage of creative industries
2024 · M.S. Mahrinasari, Satria Bangsawan, et al. · Heliyon · 124
Impact of electronic word-of-mouth communication on building brand equity: an Indonesian perspective
2017 · M.S. Mahrinasari, Christopher Marquette, et al. · J for Global Business Advancement · 19
Pengaruh Celebrity Endorsement, Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Produk (Studi pada Somethinc by Irene Ursula)
2022 · Riska Gusti Rahmani, Rinaldi Bursan, et al. · EKOMBIS REVIEW Jurnal Ilmiah Ekonomi dan Bisnis · 15
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The Impact of Rebranding on University Brand Equity
2022 · Aditia Yudis Puspitasari, Mahrinasari MS, et al. · International Journal of Scientific Research and Management (IJSRM) · 14
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Pengembangan Desa Wisata melalui Pelatihan dan Pembinaan
2021 · Fakultas Ekonomi dan Bisnis, Universitas Lampung, Bandar Lampung, Satria Bangsawan, et al. · Yumary Jurnal Pengabdian Kepada Masyarakat · 14
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Digital Content Marketing Influences People to Visit Tourist Destinations
2023 · Novita Sari, Mahrinasari MS, et al. · International Journal of Advances in Social Sciences and Humanities · 12
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Examining the Effect of Information Quality and Quantity, Source Credibility on Cognitive Trust and Its Impact on Intention to Adopt Information
2023 · Egi Radiansyah, Mahrinasari MS, et al. · International Journal of Advances in Social Sciences and Humanities · 11
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Muslim friendly tourism and accommodation of Malaysian hotel industries
2019 · Satria Bangsawan, Mahrinasari MS, et al. · Dialnet (Universidad de la Rioja) · 11
CEO power and Characteristics on firm performance in Indonesian state-owned enterprises
2023 · Ayi Ahadiat, Mahrinasari MS, et al. · Contemporary Economics · 10
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The Impact of E-Wom on Trust And Interest Visiting The Destination of Pahawang Island Tourism, Pesawaran District
2020 · Panji Kesumayuda, Mahrinasari MS, et al. · International Journal of Economics and Management Studies · 9
The Impact of Entrepreneurial and Environmental Factors on Entrepreneurial Intention of Banking Sector of Indonesia
2020 · Tanwir Tanwir, MS Mahrinasari, et al. · Polish Journal of Management Studies · 9
The Mediating Role of Brand Image in the Effect of Sales Promotion, Product Quality, and Celebrity Endorser on Purchase Intention
2020 · Mahrinasari MS · 8
Sosialisasi UMKM Kuliner Bibik Kuweh untuk Peningkatan Penjualan melalui Optimasi Digital Marketing
2024 · Nahdan Al Aufa, Durotul Masfufah, et al. · I-Com Indonesian Community Journal · 7
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Pelatihan dan Pendampingan Desain Digital Content Marketing
2023 · Satria Bangsawan, Mahrinasari MS, et al. · I-Com Indonesian Community Journal · 7
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Pengembangan Desa Wisata Pulau Legundi Kabupaten Pesawaran Lampung Melalui Implementasi Komunikasi Website Interaktif
2023 · Satria Bangsawan, Mahrinasari MS, et al. · Devotion Journal Corner of Community Service · 7
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Customer Purchase Intention on Counterfeit Fashion Products: Application of Theory of Reasoned Action
2020 · Mochammad Ferisqo Satya Negara, Mahrinasari MS, et al. · International Journal of Economics and Management Studies · 7
A Product of Social Mission, Sustainable Entrepreneurial and Marketing Orientation: Enhancing Social Entrepreneurial Self-efficacy in Indonesian Education Sector
2020 · Satria Bangsawan, Mahrinasari MS, et al. · Journal of Security and Sustainability Issues · 7
Influence of Marketing Mix and Consumer Attitudes Regarding Purchase Decisions Through Brand Image As a Mediating Variable to (Kentucky Fried Chicken Lampung)
2024 · Anggelina Tyo CAHAYA, Mahrinasari MS, et al. · International Journal of Environmental Sustainability and Social Science · 6
The Influence of Customer Relationship Marketing and Brand Image on Customer Loyalty with Customer Satisfaction as a Mediation Variable (Study on Starbucks Coffee Indonesia)
2024 · Nurul Kholifah, Mahrinasari MS, et al. · Journal of Economics Finance and Management Studies · 6
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Pembelian Impulsif Melalui Keterlibatan Siaran Langsung: Perspektif Gen Z
2024 · Qorina Qurrota 'Aina Haura, Mahrinasari MS · Equator Journal of Management and Entrepreneurship (EJME) · 5
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The Effect of Shopping Orientation, Product Attributes, and Electronic Word of Mouth (E-WOM) on online Purchase Intent in The Marketplace
2023 · Joel Chandra Sihombing, Satria Bangsawan, et al. · Journal Research of Social Science Economics and Management · 5
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The Effect of Tourism Destination Image on Tourist Visit Intention During Covid-19 Pandemic
2022 · Khairunnisa Khairun, MS Mahrinasari, et al. · Journal of Tourism Hospitality and Environment Management · 5
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Impact of Organizational Commitment for Tourism Supply Chain Management on Organizational Citizenship Behaviour by Mediation of Psychological Attachment and Work Alienation in Indonesian Tourism Industry
2020 · Hujaimatul Fauziah, Satria Bangsawan, et al. · 5
The Country of Origin (COO) Model of the Indonesian and Chinese Printed Batik Products
2019 · M.S. Mahrinasari · Journal of Southwest Jiaotong University · 5
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The Effect of Perceived Risk on Intention to Quit Smoking
2023 · Ririn Wulandari, Mahrinasari MS · MIX JURNAL ILMIAH MANAJEMEN · 4
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Works count: 89
Citation count: 391
H-index: 9
I10-index: 9
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