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Shruti Gupta

To buy or not to buy? A social dilemma perspective on green buying
2009 · Shruti Gupta, Denise T. Ogden · Journal of Consumer Marketing · 727
A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study
2006 · Julie Pirsch, Shruti Gupta, et al. · Journal of Business Ethics · 572
The Effects of CEO Pay Structure on Corporate Social Performance
2006 · John R. Deckop, Kimberly K. Merriman, et al. · Journal of Management · 501
The company‐cause‐customer fit decision in cause‐related marketing
2006 · Shruti Gupta, Julie Pirsch · Journal of Consumer Marketing · 391
The influence of a retailer's corporate social responsibility program on re-conceptualizing store image
2008 · Shruti Gupta, Julie Pirsch · Journal of Retailing and Consumer Services · 154
A Taxonomy of Cause-Related Marketing Research: Current Findings and Future Research Directions
2006 · Shruti Gupta, Julie Pirsch · Journal of Nonprofit & Public Sector Marketing · 102
The influence of marketing on consumption behavior at the bottom of the pyramid
2015 · Anand Kumar Jaiswal, Shruti Gupta · Journal of Consumer Marketing · 96
An exploratory investigation of aspirational consumption at the bottom of the pyramid
2015 · Shruti Gupta, Pratish Srivastav · Journal of International Consumer Marketing · 76
The Attitude - Behavior Gap in Environmental Consumerism
2006 · Shruti Gupta, Denise T. Ogden · 50
Consumer Evaluation of Target Marketing to the Bottom of the Pyramid
2013 · Shruti Gupta, Julie Pirsch · Journal of International Consumer Marketing · 41
A Literature Review of Compulsive Buying - A Marketing Perspective
2013 · Shruti Gupta · 35
Consumer stakeholder view of corporate social responsibility: a comparative analysis from USA and India
2011 · Shruti Gupta · Social Responsibility Journal · 35
Digital cause-related marketing campaigns: Relationship between brand-cause fit and behavioural intentions
2020 · Meenakshi Handa, Shruti Gupta · Journal of Indian Business Research · 34
Despite unethical retail store practices, consumers at the bottom of the pyramid continue to be loyal
2015 · Shruti Gupta, Pratish Srivastav · The International Review of Retail Distribution and Consumer Research · 28
How Do Consumers Judge Celebrities' Irresponsible Behavior? An Attribution Theory Perspective
2007 · Shruti Gupta · 21
Gendered Gigs: Understanding the gig economy in New Delhi from a gendered perspective
2020 · Shruti Gupta · International Conference on Information and Communication Technologies and Development (ICTD) · 16
Business Orientation of Indian Consumer Banking
2012 · Gurjeet Kaur, Shruti Gupta · Global Business Review · 14
To Pay or Not to Pay a Price Premium for Corporate Social Responsibility: A Social Dilemma and Reference Group Theory Perspective
2015 · Shruti Gupta · Academy of Marketing Studies journal · 13
Exploring the Relationship Between Demographic Factors and Consumers’ Buying Behaviour Towards Cause - Based Marketing: An Assessment Study
2015 · Shruti Gupta, Harish Chaudhry, et al. · Indian Journal of Marketing · 8
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The BOP consumer's ethical evaluation of target marketing
2015 · Shruti Gupta, Julie Pirsch · Journal of Global Scholars of Marketing Science · 6
Making the Case for Harming the Poor – A Review of Marketing Tactics at the Bottom of the Pyramid
2013 · Shruti Gupta, Anand Jaiswal · Journal of Applied Business and Economics · 6
An Empirical Examination of a Multinational Ethical Dilemma: The Issue of Child Labor
2010 · Shruti Gupta, Julie Pirsch, et al. · Journal of Global Marketing · 6
Rethinking the boundaries of cause-related marketing: Addressing the need for a new definition
2024 · Shruti Gupta, Meenakshi Handa · International Review on Public and Nonprofit Marketing · 5
The Nature of Family Decision Making at the Bottom of the Pyramid (BoP): Social and Managerial Implications
2015 · Shruti Gupta, Christina Sesa · Applying quality of life research · 5
An exploratory investigation of deal proneness at the bottom of the pyramid
2015 · Shruti Gupta, Caitlin Denbleyker · Academy of Marketing Studies journal · 5
Works count: 45
Citation count: 2,969
H-index: 16
I10-index: 18
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