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Ruchita Pangriya

ORCID: 0000-0001-5455-0698
Observed ORCID: 0000-0001-5455-0698
OpenAlex ID: A5081374681
Hidden aspects of social entrepreneurs’ life: a content analysis
2019 · Ruchita Pangriya · Journal of global entrepreneurship research · 51
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Study of Aromatic and Medicated Plants in Uttrakhand, India: With Focus on Role in Employment Generation and Supply Chain Management
2015 · Ruchita Pangriya · International Journal of Social Sciences and Management · 16
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A Study of Consumers' Attitude Towards Online Private Label Brands Using the Tri - Component Model
2018 · Ruchita Pangriya, M. Rupesh Kumar · Indian Journal of Marketing · 11
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Development in rural entrepreneurship and future scope of research: a bibliometric analysis
2024 · Ruchita Pangriya, Shobha Pandey · Journal of global entrepreneurship research · 8
Factors Affecting the Performance of Private Label Brands in Indian Online Market: an Assessment of Reliability and Validity
2016 · Ruchita Pangriya, Rupesh M. Kumar · Asian Journal of Management · 7
Consumers’ Readiness and Acceptance of Beacon Technology
2023 · Ruchita Pangriya · Indian Journal of Marketing · 5
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An Explorative Study on Problems and Challenges of Rural Entrepreneurs in Hilly Rural Areas
2022 · Ruchita Pangriya · Asia-Pacific Journal of Management Research and Innovation · 4
The Differencing Views of Technology Readiness and Acceptance Model: A Literature Review
2021 · Ruchita Pangriya · Turkish Journal of Computer and Mathematics Education (TURCOMAT) · 4
'My store my brand' - a critical review of online and offline private label brands in India
2018 · Ruchita Pangriya, M. Rupesh Kumar · International Journal of Indian Culture and Business Management · 4
Affordable prestige: A conceptual framework of masstige marketing and consumer behaviour in emerging markets
2026 · Deepa Samant, Garima Jaiswal Chandra, et al. · International Journal of Business and Management (IJBM) · 2
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Beacon Technology the Future of Retail: A Review of the Literature and SWOT Analysis
2022 · Ruchita Pangriya · 2
Creative and Innovative Ways of Consumer Engagement
2021 · Ruchita Pangriya, Aditi Priya Singh · Advances in marketing, customer relationship management, and e-services book series · 1
Gig work as a supplemental income source and its impact on household consumption: a structural equation modelling approach
2026 · Neerupa Chauhan, Reenu Mohan, et al. · Quality Education for All
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Why consumers trust nano-influencers A study on credibility, engagement, and purchase intentions
2026 · Naveen Kumar Ranganathan, Ruchita Pangriya, et al. · International Journal of Process Management and Benchmarking
Book Review - Private Label Strategy: How to Meet the Store Brand Challenge
2015 · Ruchita Pangriya · Indian Journal of Marketing
Works count: 16
Citation count: 115
H-index: 5
I10-index: 3
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