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Damini Goyal Gupta

Observed name: Damini Goyal Gupta
Institution: Flame University
ORCID: 0000-0002-0387-3267
Observed ORCID: 0000-0002-0387-3267
OpenAlex ID: A5081448682
AI advertising: An overview and guidelines
2023 · John Ford, Varsha Jain, et al. · Journal of Business Research · 229
Luxury experience and consumer behavior: a literature review
2022 · Damini Goyal Gupta, Hyunju Shin, et al. · Marketing Intelligence & Planning · 102
Use of Artificial Intelligence with Ethics and Privacy for Personalized Customer Services
2023 · Damini Goyal Gupta, Varsha Jain · Springer eBooks · 13
Personalization payoff: understanding receptivity to tailored/personalized digital advertising
2025 · Sanjeev Tripathi, Varsha Jain, et al. · International Journal of Advertising · 10
Construction, Validation, and Generalization of Digital Consumption Value Scale
2025 · Sanjeev Tripathi, Varsha Jain, et al. · Journal of Consumer Behaviour · 6
Book Review: Consumer Behavior: A Digital Native
2020 · Damini Goyal Gupta · Journal of Macromarketing · 5
Political branding of parties and leaders: A bibliometric clustered analysis of two decades
2025 · Varsha Jain, Damini Goyal Gupta, et al. · International Journal of Market Research · 3
Luxury Experience and Consumer Behavior: A Systematic Literature Review and Future Research Agenda: An Abstract
2023 · Damini Goyal Gupta, Varsha Jain, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 2
Influence of Technology on Student’s Integrated Learning for Effective Well-Being in Developing Countries
2022 · Damini Goyal Gupta, Varsha Jain · Springer eBooks · 2
Influence of mobile technology adoption and usage on lives of the poor in emerging markets
2022 · Damini Goyal Gupta, Varsha Jain · Routledge eBooks · 1
Dichotomous effects of Korean drama: commodification of soft power
2026 · Preetha Menon, Josraj Arakkal, et al. · Frontiers in Communication
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The Role of Immersive Technologies in Contemporary Luxury Consumer Behavior: The Conceptual Framework and Research Agenda
2026 · Kush Mehta, Damini Goyal Gupta, et al. · Springer eBooks
Two Decades of Political Advertising (2001-2021) - a Bibliometric Clustered Analysis
2022 · John B. Ford, Varsha Jain, et al. · SSRN Electronic Journal
Works count: 13
Citation count: 373
H-index: 5
I10-index: 4
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