Author

Farhan Muhammad Muneeb

Institution: Xi'an Jiaotong University

Observed institution: Xi'an Jiaotong University

ORCID: 0000-0002-7546-370X

Observed ORCID: 0000-0002-7546-370X

OpenAlex ID: A5081461201

Customer motivations for sustainable consumption: Investigating the drivers of purchase behavior for a green‐luxury car

2019 · Afzaal Ali, Afzaal Ali, et al. · Business Strategy and the Environment · 105

Critical success factors for sustainable entrepreneurship in Pakistani Telecommunications industry: a hybrid grey systems theory/ best-worst method approach

2020 · Farhan Muhammad Muneeb, Amir Karbassi Yazdi, et al. · Management Decision · 39

Critical Success Factors for Competitive Advantage in Iranian Pharmaceutical Companies: A Comprehensive MCDM Approach

2021 · Amir Karbassi Yazdi, Farhan Muhammad Muneeb, et al. · Mathematical Problems in Engineering · 16

Revisiting the critical success factors of entrepreneurship to promote Chinese agriculture systems: A multi-criteria decision-making approach

2024 · Yongming Tao, Farhan Muhammad Muneeb, et al. · Socio-Economic Planning Sciences · 9

Small and medium-sized enterprises in emerging markets and foreign direct investment: an integrated multi-criteria decision-making approach

2024 · Farhan Muhammad Muneeb, Amir Karbassi Yazdi, et al. · Applied Economics · 9

Fostering Employee’s Service Quality and Customer Satisfaction: Evidence from Emerging Pakistan

2019 · Farhan Muhammad Muneeb, Muhammad Salman Chughtai, et al. · Business Ethics and Leadership · 8

Revamping Sustainable Strategies for Hyper-Local Restaurants: A Multi-Criteria Decision-Making Framework and Resource-Based View

2023 · Farhan Muhammad Muneeb, Ricardo Filipe Ramos, et al. · FIIB Business Review · 7

Thriving big data artificial intelligence: entrepreneurial leadership, proactive personality and affective commitment to innovate micro and small family businesses

2025 · Ayesha Nusrat, Zhang Zongming, et al. · Asia-Pacific Journal of Business Administration · 6

How, When, & Where temporary hospitals fit in turbulent times: A hybrid MADM optimization in the middle east

2022 · Amir Karbassi Yazdi, Farhan Muhammad Muneeb, et al. · Computers & Industrial Engineering · 5

The Influence of Big Data-Driven Supply Chains on Employee Creativity via Motivation and Resilience in Generative AI Environments

2026 · Yongming Tao, Farhan Muhammad Muneeb, et al. · Journal of Business-to-Business Marketing

Works count: 10

Citation count: 204

H-index: 7

I10-index: 3