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Ho‐Taek Yi

Observed names: Ho Taek Yi, Ho-Taek Yi, Ho-taek Yi, Ho‐taek Yi
Institution: Keimyung University
ORCID: 0000-0002-0618-7246
Observed ORCID: 0000-0002-0618-7246
OpenAlex ID: A5082287720
Examining the relationship between customer bonding, customer participation, and customer satisfaction
2021 · Ho-Taek Yi, ChanKoo Yeo, et al. · Journal of Retailing and Consumer Services · 114
The Impact of Entrepreneurial Orientation on New Product Creativity, Competitive Advantage and New Product Performance in SMEs: The Moderating Role of Corporate Life Cycle
2021 · Ho-Taek Yi, Fortune Edem Amenuvor, et al. · Sustainability · 70
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Effects of Sales-Related Capabilities of Personal Selling Organizations on Individual Sales Capability, Sales Behaviors and Sales Performance in Cosmetics Personal Selling Channels
2021 · Ho-Taek Yi, Young-Bong Cha, et al. · Sustainability · 58
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Determinants of telemarketer misselling in life insurance services
2012 · Ho Taek Yi, Alan J. Dubinsky, et al. · Journal of Services Marketing · 47
Internal marketing and salespeople's out-of-role behaviour: The mediating role of job satisfaction
2023 · Ho-Taek Yi, Yeonjin Cho, et al. · European Research on Management and Business Economics · 36
The effect of SMEs’ dynamic capability on operational capabilities and organisational agility
2023 · Ho-Taek Yi, Donghun Oh, et al. · South African Journal of Business Management · 33
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The Effect of Entrepreneurship of SMEs on Corporate Capabilities, Dynamic Capability and Technical Performances in South Korea
2018 · Ho-Taek Yi, Chang-Nam Han, et al. · Journal of Asian Finance Economics and Business · 27
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An Empirical Investigation of Relational Conflicts in Co-Marketing Alliances
2010 · Ho Taek Yi, Joseph Lee, et al. · Journal of Business-to-Business Marketing · 25
The effect of startup marketing agility on new product creativity and new product performance: the moderating effect of technological turbulence
2024 · Woo-Suk Jun, Ho-Taek Yi, et al. · Marketing Intelligence & Planning · 23
Effects of contractual completeness on opportunistic behaviors, multilevel transaction costs and relationship termination intention: the moderating effect of alternative attractiveness
2021 · Ho-Taek Yi, Minkyung Lee, et al. · European Journal of Marketing · 22
Service Orientation and Customer Performance: Triad Perspectives of Sales Managers, Sales Employees, and Customers
2022 · Ho-Taek Yi, MinKyung Lee, et al. · Behavioral Sciences · 20
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The impact of AR app characteristics on telepresence, customer experience, and continued app usage intention: The moderating effect of consumer innovativeness
2025 · Jiaman Song, Qin Wang, et al. · Journal of Retailing and Consumer Services · 18
Antecedents of adaptive selling behaviour: a study of the Korean cosmetic industry
2021 · Fortune Edem Amenuvor, Ho-Taek Yi, et al. · Asia Pacific Journal of Marketing and Logistics · 17
Examining the consequences of adaptive selling behavior by door-to-door salespeople in the Korean cosmetic industry
2021 · Fortune Edem Amenuvor, Ho-Taek Yi, et al. · Asia Pacific Journal of Marketing and Logistics · 16
The Effect of Door-to-Door Salespeople’s Individual Sales Capabilities on Selling Behavior and Performance: The Moderating Effect of Competitive Intensity
2022 · Ho-Taek Yi, Fortune Edem Amenuvor · Sustainability · 15
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Investigating Relationship between Control Mechanisms, Trust and Channel Outcome in Franchise System
2019 · Ho-Taek Yi, Chan-Koo YEO, et al. · Journal of Distribution Science · 11
Relationships between golf range users’ participation motivation, satisfaction, and exercise adherence intention
2017 · Kyoung-Ran Shim, Byung-Joo Paek, et al. · Asia Pacific Journal of Innovation and Entrepreneurship · 11
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Emotional intelligence and boundary‐spanning behavior among door‐to‐door salespeople
2023 · Ho‐Taek Yi, Fortune Edem Amenuvor · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 9
The Effect of Ex-ante Governance Mechanism of Franchise Headquarter on Franchisee’s Multi-dimensional Trust-Commitment and Relationship Performance to Franchise Headquarter*
2022 · Chang Nam Han, Ho-Taek Yi · Journal of Channel and Retailing · 6
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The Effects of Mécénat on Corporate Brand Image
2016 · Sung You Jun, Kyung Ho Kim, et al. · 마케팅연구 · 6
An Empirical Study on B2B Governance Mechanisms and Relationship Outcomes in Franchise Systems
2018 · Ho-Taek Yi · Journal of Distribution Science · 5
Differential Effect of Salesperson’s Personality on Selling Orientation–Customer Orientation and Sales Performance: Focused on Pharmaceutic Distribution Channel*
2017 · Ho-Taek Yi · Journal of Channel and Retailing · 5
Manufacturer Support for a Partially Integrated Channel in South Korea: Power‐dependence vs. Marketing Effectiveness Perspective
2013 · Ho‐taek Yi, Alan J. Dubinsky, et al. · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 5
The Effect of Brand Community and Relational Factors on Community Commitment and Brand Attachment
2016 · Sang-Hyun Park, Ho-Taek Yi · 마케팅논집 · 4
A Study on the Contract Mechanism for Successful Operation of Franchise : Impact of Relational and Formal Contracts on Partnerships and Franchisee‘s Performance*
2021 · Hyo-Shin Cho, Ho-Taek Yi · Journal of Channel and Retailing · 3
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Works count: 102
Citation count: 642
H-index: 15
I10-index: 17
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