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Magdalena Bekk

Observed name: Bekk, Magdalena
ORCID: 0000-0003-4685-4397
Observed ORCID: 0000-0003-4685-4397
OpenAlex ID: A5082297763
Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]
2018 · René Eppmann, Magdalena Bekk, et al. · Journal of Interactive Marketing · 422
Greening the competitive advantage: antecedents and consequences of green brand equity
2015 · Magdalena Bekk, Matthias Spörrle, et al. · Quality & Quantity · 132
The Benefits of Similarity between Tourist and Destination Personality
2015 · Magdalena Bekk, Matthias Spörrle, et al. · Journal of Travel Research · 98
Meta-Analytic Guidelines for Evaluating Single-Item Reliabilities of Personality Instruments
2013 · Matthias Spörrle, Magdalena Bekk · Assessment · 70
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All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design
2022 · Magdalena Bekk, René Eppmann, et al. · International Journal of Research in Marketing · 47
Support for quotas for women in leadership: The influence of gender stereotypes
2017 · Sophie Mölders, Prisca Brosi, et al. · Human Resource Management · 41
Acculturation of Erasmus students: Using the multidimensional individual difference acculturation model framework
2018 · Rita Berger, Saba Safdar, et al. · International Journal of Psychology · 37
Traits grow important with increasing age: customer age, brand personality and loyalty
2016 · Magdalena Bekk, Matthias Spörrle, et al. · Journal of Business Economics · 27
What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising
2017 · Magdalena Bekk, Matthias Spörrle, et al. · Marketing Letters · 20
The Influence of Perceived Personality Characteristics on Positive Attitude Towards and Suitability of a Celebrity as a Marketing Campaign Endorser
2010 · Magdalena Bekk, Matthias Spörrle · The Open Psychology Journal · 19
WTG (Way to Go)! How to Take Gamification Research in Marketing to the Next Level
2018 · René Eppmann, Kristina Klein, et al. · Marketing ZFP · 13
Nachhaltiges Konsumentenverhalten
2015 · Matthias Spörrle, Magdalena Bekk · Springer-Lehrbuch · 7
Criterion validity of the Multidimensional Scale of Irrational Beliefs (MSIB) with respect to anxiety, depression, and life satisfaction
2008 · Strobel, Maria, Bekk, Magdalena, et al. · Open access LMU (Ludwid Maxmilian's Universitat Munchen) · 4
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Facetten der Kongruenz
2010 · Matthias Spörrle, Magdalena Bekk, et al. · Marketing ZFP · 3
Match me, if you can - Zum Einfluss von persönlichkeitsbasierter Ähnlichkeit zwischen Marke und Testimonial auf die wahrgenommene Passung und die Kaufwahrscheinlichkeit
2009 · Bekk, Magdalena, Spörrle, Matthias, et al. · Open access LMU (Ludwid Maxmilian's Universitat Munchen) · 3
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I do not want to set my own price! Indirect effects of emotions and moderation effects of skepticism explain reduced use intentions towards participative pricing models
2023 · Regina Wittstock-Lang, Magdalena Bekk, et al. · PLoS ONE · 2
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Do You Like Being Labeled a 60-Plus? How Retirees Develop Group Identification and Evaluate Age-Related Labels
2015 · Friedemann Wolf, Magdalena Bekk, et al. · Marketing ZFP · 2
Auch in Zukunft nicht nur eine Frage der Person: Persönlichkeitskonzepte im organisationalen Führungskontext
2012 · Magdalena Bekk, Matthias Spörrle · Springer eBooks · 2
Gameful Experience Scale
2018 · René Eppmann, Magdalena Bekk, et al. · PsycTESTS Dataset · 1
The positive impact of irrational beliefs?: A mutual connection with justice sensitivity
2008 · Bekk, Magdalena, Baumert, Anna, et al. · Open access LMU (Ludwid Maxmilian's Universitat Munchen) · 1
Green Gender: The Impact of Brand Gender Attributes on Pro‐Environmental Consumer Evaluations
2026 · Magdalena Bekk, Bianca Weber, et al. · Psychology and Marketing
“Yes You Can” – How to Reduce the Collective Action Problem For Sustainable Consumer Behavior
2020 · Tobias Hinze, Magdalena Bekk · ACR North American Advances
Attitudes toward Green Brands Questionnaire--Adapted German Version
2016 · Magdalena Bekk, Matthias Spörrle, et al. · PsycTESTS Dataset
The Implications of Mother Nature: Experimentally Induced Gender Brand Personality Predicts Green Brand Image
2014 · Matthias Spörrle, Magdalena Bekk, et al. · ACR North American Advances
Single-Item Measures of Personality--German Adaptation
2014 · Matthias Spörrle, Magdalena Bekk · PsycTESTS Dataset
Works count: 32
Citation count: 951
H-index: 11
I10-index: 11
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