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Ai Ming Chow
Observed name:
Ai Chow
Institution:
The University of Melbourne
Observed institution:
The University of Melbourne
ORCID:
0000-0003-4716-9033
Observed ORCID:
0000-0003-4716-9033
OpenAlex ID:
A5082331205
‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies
2023
·
Aya Aboelenien
, Alex Baudet
, et al.
·
Journal of Marketing Management
·
31
Reimagining the Indigenous art market: site of decolonisation and assertion of Indigenous cultures
2022
·
Ai Ming Chow
, Michal Carrington
, et al.
·
Journal of Marketing Management
·
6
From racialized brands to authentic brands: Dynamic conceptual blending
2023
·
Esi A. Elliot
, Carmina Cavazos
, et al.
·
Journal of Global Scholars of Marketing Science
·
2
Sinnfluencers and a Collective Moral Identity
2020
·
Aya Aboelenien
, Alex Baudet
, et al.
·
ACR North American Advances
·
2
Centring the curated margins: Exclusionary inclusion as decolonial borderwork in First Nations art markets
2026
·
Ai Ming Chow
, Rohan Venkatraman
·
Marketing Theory
·
1
Not just for the young: older consumers and experiential consumption
2025
·
Michelle I.C. Yang
, Ai Ming Chow
·
Journal of Marketing Management
·
1
‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies
2024
·
Aya Aboelenien
, Alex Baudet
, et al.
·
Routledge eBooks
·
1
Reimagining the indigenous art market: site of decolonisation and reassertion of indigenous cultures
2020
·
Ai Ming Chow
·
Minerva Access (University of Melbourne)
·
1
PDF
Context and conversation: a topology of interviews inspired by grand challenge fieldwork
2026
·
Paolo Franco
, Bareerah Hafeez Hoorani
, et al.
·
Edward Elgar Publishing eBooks
PDF
Transformative African Consumer Arts-Based Research: A Path to a Better World
2026
·
Esi A. Elliot
, Ai Ming Chow
, et al.
·
Palgrave studies of marketing in emerging economies
Assembling rotations: how consumers put objects they collect to use
2025
·
Paolo Franco
, Ai Ming Chow
, et al.
·
European Journal of Marketing
PDF
Villains, victims, or champions? Unmasking the polarising narratives surrounding influencers and ethics
2025
·
Aya Aboelenien
, Ai Ming Chow
·
Routledge eBooks
How ‘ethical influencers’ engage their audiences about saving the planet
2024
·
Aya Aboelenien
, Ai Chow
The Many Faces of Indigenous Art
2022
·
Ai Ming Chow
·
Routledge eBooks
Together/Apart
2019
·
Rohan Venkatraman
, Ai Ming Chow
, et al.
·
Journal of Customer Behaviour
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Works count:
15
Citation count:
44
H-index:
2
I10-index:
1
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