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Moreno Frau

Observed names: FRAU, MORENO, Frau Moreno, Frau, Moreno, MORENO FRAU
ORCID: 0000-0002-3740-1743
Observed ORCID: 0000-0002-3740-1743
OpenAlex ID: A5082471047
Toxic Collaborations: Co-Destroying Value in the B2B Context
2019 · Francesca Cabiddu, Frau Moreno, et al. · Journal of Service Research · 94
The role of value co-creation in building trust and reputation in the digital banking era
2024 · Marcelo Royo-Vela, Moreno Frau, et al. · Cogent Business & Management · 40
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Time to clean up food production? Digital technologies, nature-driven agility, and the role of managers and customers
2022 · Moreno Frau, Ludovica Moi, et al. · Journal of Cleaner Production · 37
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How emotions impact the interactive value formation process during problematic social media interactions
2023 · Moreno Frau, Francesca Cabiddu, et al. · Journal of Research in Interactive Marketing · 36
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Active seniors perceived value within digital museum transformation
2018 · Christelle Traboulsi, Moreno Frau, et al. · The TQM Journal · 32
Leveraging artificial intelligence in marketing: Trend or the new normal?
2025 · Dan Cristian Dabija, Moreno Frau · Oeconomia Copernicana · 27
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Digital Transformation Through the Lens of Digital Data Handling: An Exploratory Analysis of Agri-Food SMEs
2022 · Moreno Frau, Ludovica Moi, et al. · Journal of Small Business Strategy · 25
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Outside-in, Inside-out, and Blended Marketing Strategy Approach: A Longitudinal Case Study
2020 · Moreno Frau, Ludovica Moi, et al. · International Journal of Marketing Studies · 25
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Exploring the impact of environmental dimension in corporate social responsibility on restaurants’ customer retention
2024 · Mohammadsadegh Omidvar, Vahid Ghasemi, et al. · British Food Journal · 24
Exploring the Role of NVivo Software in Marketing Research
2018 · Ludovica Moi, Moreno Frau, et al. · MERCATI & COMPETITIVITÀ · 16
Seeding innovation: the role of internal and external digital data in agri-food product innovation
2024 · Moreno Frau, Tamara Keszey · British Food Journal · 15
When Multiple Actors' Online Interactions Lead to Value Co-Destruction: An Explorative Case Study
2018 · Moreno Frau, Francesca Cabiddu, et al. · Advances in marketing, customer relationship management, and e-services book series · 15
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Towards the Development of an Agile Marketing Capability
2018 · Ludovica Moi, Francesca Cabiddu, et al. · Lecture notes in information systems and organisation · 14
The virtue-value spectrum: Managing ethical and pragmatic tensions in virtual reality retail for consumer wellbeing
2025 · Gajendra Liyanaarachchi, Fidan Kurtaliqi, et al. · Journal of Business Research · 7
Value Co-creation or Value Co-destruction? the Role of Negative Emotions in Consumer-Firm Interaction in the Social Media Platform
2023 · Moreno Frau, Luca Frigau, et al. · Springer eBooks · 7
Developing a deeper understanding of actionable customer feedback: A systematic literature review
2024 · László Molnár, Tamara Keszey, et al. · Society and Economy · 4
Handbook of Research on Techno-Entrepreneurship, Third Edition: Ecosystems, Innovation and Development
2019 · Moreno Frau, Ludovica Moi · Edward Elgar Publishing eBooks · 4
Towards the Development of Sustainable Tourism: The Accessibility of Websites for People with Disability
2021 · Morena Pintori, Moreno Frau, et al. · RePEc: Research Papers in Economics · 2
Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study
2016 · Moreno Frau, Francesca Cabiddu · RePEc: Research Papers in Economics · 2
Navigating Brand Conscientiousness in the Metaverse: A Qualitative Study to Analyse the Ethical Dimensions for Virtual Stakeholders
2026 · Vikas Arya, Sonal Purohit, et al. · Journal of Business Ethics · 1
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Agri-food firms’ attitude toward digital data exploitation in the product development
2023 · Moreno Frau, Tamara Keszey · Marketing & Menedzsment · 1
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How open innovation shapes strategy: an explorative multiple case study in the ICT industry
2019 · MORENO FRAU, LUDOVICA MOI, et al. · Sinergie Italian Journal of Management · 1
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Value Co-Destruction: a Text-Mining-Based Mixed Method Study on Social Media Interactions
2019 · Moreno Frau, Luca Frigau, et al. · 1
Conceptual Framework for Modeling the Agile Marketing Capability
2018 · Ludovica Moi, Francesca Cabiddu, et al. · Global Fashion Management Conference · 1
Capturing customer emotions and experiences to enhance value co-creation: the Ichnusa online brand community
2018 · MOI, LUDOVICA, CANNAS, RITA, et al. · Sinergie Italian Journal of Management · 1
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Works count: 42
Citation count: 434
H-index: 13
I10-index: 13
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