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Zeynep Müge Güzel

ORCID: 0000-0002-1102-0299
Observed ORCID: 0000-0002-1102-0299
OpenAlex ID: A5082682243
Can advertising enhance consumers' desirable COVID‐19 health behavioral intentions? The role of brand‐pandemic fit
2022 · Ayşegül Özsomer, Zeynep Müge Güzel, et al. · Journal of Consumer Behaviour · 9
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The value of future focus and experiential ad appeals in strengthening the effect of brand-pandemic fit on eWOM
2024 · Ayşegül Özsomer, Zeynep Müge Güzel, et al. · International Journal of Advertising · 3
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Cleansing the doors of perception: Perceptual inaccuracy in marketing relationships
2022 · Zeynep Müge Güzel, Aysegul Ozsomer · AMS Review · 3
Mind the standardization gap: An emerging market phenomenon
2025 · Zeynep Müge Güzel, Ayşegül Özsomer, et al. · Journal of Business Research · 2
Foreign country political risk
2026 · Zeynep Müge Güzel, Ayşegül Özsomer · Edward Elgar Publishing eBooks
Works count: 5
Citation count: 17
H-index: 3
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