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Author

Konrawan Rattanaburi

Institution: Walailak University
Observed institution: Walailak University
ORCID: 0009-0005-0113-3467
Observed ORCID: 0009-0005-0113-3467
OpenAlex ID: A5082853136
Factors Influencing Actual Usage of Mobile Shopping Applications: Generation Y in Thailand
2021 · Konrawan Rattanaburi, Rawin Vongurai · Journal of Asian Finance Economics and Business · 37
Generation Z's work-life balance, mental welfare, and career ambitions: The impact of digital workspaces, psychological resilience, and social media influence
2026 · Konrawan Rattanaburi, Pattaraporn Ketwan, et al. · Social Sciences & Humanities Open · 9
Employee Burnout, “Involution” and “Lying Flat”: A Double‐Edged Sword for Anji's Hospitality Industry
2025 · Chengxiang Ma, Suchita Manajit, et al. · International Journal of Tourism Research · 7
Burned out parents, educated kids? Navigating "Juan" culture: Decision-making-process and education in Thailand
2025 · Chengxiang Ma, Konrawan Rattanaburi, et al. · International Journal of Educational Research Open · 4
The reverse-hybrid logic of open innovation: Overcoming institutional voids in Thai social enterprises
2026 · Konrawan Rattanaburi, Suchita Manajit, et al. · Journal of Open Innovation Technology Market and Complexity · 1
Globalization from below in Thai higher education: social capital, digital mediation, and international students' cultural adaptation
2026 · Konrawan Rattanaburi, Suchita Manajit, et al. · Research in Globalization
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Key Determinants in Shaping Revisit Intention and eWOM Among OTA Tourists in Thailand:A Structural Equation Modeling (SEM) Approach
2026 · Konrawan Rattanaburi, Chengxiang Ma, et al. · Asia-Pacific social science review
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Unraveling the Causal Impact of Soft Power on Tourist Revisit Intentions in Thailand: A Structural Equation Modeling Approach
2024 · Konrawan Rattanaburi, Pattaraporn Ketwan, et al. · SSRN Electronic Journal
Works count: 9
Citation count: 60
H-index: 4
I10-index: 1
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