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Miluska Villar-Guevara

Observed name: Miluska Villar Guevara
Observed institution: Universidad Peruana Unión
ORCID: 0000-0002-9632-5293
Observed ORCID: 0000-0002-9632-5293
OpenAlex ID: A5083116029
The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets
2024 · Elizabeth Emperatriz García-Salirrosas, Manuel Escobar-Farfán, et al. · Frontiers in Nutrition · 88
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Impact of Corporate Social Responsibility, Business Ethics and Corporate Reputation on the Retention of Users of Third-Sector Institutions
2023 · Samuel Leroy Cabrera-Luján, David Josías Sánchez-Lima, et al. · Sustainability · 63
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Using the Theory of Perceived Value to Determine the Willingness to Consume Foods from a Healthy Brand: The Role of Health Consciousness
2024 · Roger Albornoz, Elizabeth Emperatriz García-Salirrosas, et al. · Nutrients · 50
Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy
2024 · Rony Francisco Chilón-Troncos, Elizabeth Emperatriz García-Salirrosas, et al. · Frontiers in Nutrition · 46
The Human Side of Leadership: Exploring the Impact of Servant Leadership on Work Happiness and Organizational Justice
2024 · Jesus Alberto Agustin-Silvestre, Miluska Villar-Guevara, et al. · Behavioral Sciences · 23
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Healthy Lifestyle Motivators of Willingness to Consume Healthy Food Brands: An Integrative Model
2025 · Elizabeth Emperatriz García-Salirrosas, Manuel Escobar-Farfán, et al. · Foods · 17
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Scale to Evaluate Employee Experience: Evidence of Validity and Reliability in Regular Basic Education Teachers in the Peruvian Context
2024 · Nilton Acuña-Hurtado, Elizabeth Emperatriz García-Salirrosas, et al. · Behavioral Sciences · 17
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The Role of Relationship Marketing and Brand Love Among Banking Consumers in an Emerging Market Context
2024 · Jose Alberto Panduro-Ramirez, Miguel Angel Gallegos-Reyes, et al. · Administrative Sciences · 15
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Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry
2024 · Luis Alex Carbajal-Rubio, Elizabeth Emperatriz García-Salirrosas, et al. · SAGE Open · 15
Student Evaluation of Teachers’ Effectiveness (SETE) scale: translation, cross-cultural adaptation and psychometric properties in a Latin American sample
2024 · Miluska Villar-Guevara, José Hector Livia-Segovia, et al. · Frontiers in Education · 15
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Servant leadership, brand love, and work ethic: important predictors of general health in workers in the education sector
2024 · Elena Laura-Arias, Miluska Villar-Guevara, et al. · Frontiers in Psychology · 14
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Leadership Styles and Their Influence on Learning Culture and Dynamic Capacity in Nonprofit Organizations
2025 · Javier Enrique Espejo-Pereda, Elizabeth Emperatriz García-Salirrosas, et al. · Administrative Sciences · 11
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Investigating the Association Between Transformational Leadership and Job Satisfaction: The Role of Gratitude Towards the Organization in the Peruvian Context
2025 · Edgardo Muguerza-Florián, Elizabeth Emperatriz García-Salirrosas, et al. · Administrative Sciences · 10
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Spanish Version of a Scale to Evaluate the Quality of Work Life in Teachers: An Adaptation of Walton’s QWL Model in the Peruvian Context
2023 · Edgardo Muguerza-Florián, Elizabeth Emperatriz García-Salirrosas, et al. · Behavioral Sciences · 10
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Assessing the contribution of corporate social responsibility to the dynamics of sustainable markets: the role of corporate image, satisfaction, and customer loyalty
2026 · Gimena Cruz, Yover Fernández, et al. · Frontiers in Sustainability · 9
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Factors driving educational quality within the framework of SDG 4 for the 2030 agenda: what do training professionals think the 21st century?
2025 · Valeria Sanchez-Pastor, Miluska Villar-Guevara, et al. · Frontiers in Education · 5
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Teachers’ effectiveness, cooperative learning, and servant leadership: examining the mediating role of satisfaction with studies in a Latin American university sample
2025 · Miluska Villar-Guevara, Elizabeth Emperatriz García-Salirrosas, et al. · Frontiers in Education · 5
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Changes in the Digital World: An Explanatory Analysis of the Key Factors Linked to Virtual Interactivity
2025 · Miluska Villar-Guevara, Elizabeth Emperatriz García-Salirrosas, et al. · Administrative Sciences · 5
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Leadership Styles in Non-Profit Institutions: An Empirical Study for the Validation and Reliability of a Scale in the Latin American Context
2025 · Javier Enrique Espejo-Pereda, Elizabeth Emperatriz García-Salirrosas, et al. · Behavioral Sciences · 5
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Adaptation and Validation of the S-NutLit Scale to Assess Nutritional Literacy in the Peruvian Population
2024 · Rony Francisco Chilón-Troncos, Elizabeth Emperatriz García-Salirrosas, et al. · International Journal of Environmental Research and Public Health · 5
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Resilient coping, burnout, self-efficacy, and academic procrastination: an explanatory study in Peruvian and Colombian university students
2026 · Kattia Yanira Fernandez-Chero, Adriana Carolina Daza-Albor, et al. · Frontiers in Education · 4
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Servant Leadership in educational contexts: A bibliometric analysis to guide management in the framework of SDG 4
2025 · Miluska Villar-Guevara, Israel Fernández-Mallma, et al. · Decision Science Letters · 4
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Evidence of validity and reliability of a scale to evaluate gratitude toward the organization in the Peruvian context
2025 · Edgardo Muguerza-Florián, Elizabeth Emperatriz García-Salirrosas, et al. · Frontiers in Psychology · 4
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Toward a Deeper Understanding of Organizational Theory: An Organizational Performance Scale for Third-Sector Institutions in Latin America
2025 · Ruth Alexandra Bejarano-Chalá, Elizabeth Emperatriz García-Salirrosas, et al. · Administrative Sciences · 3
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Assessment of Psychosocial Risks in Workers in the Health Sector: Evidence in the Peruvian Population
2024 · Ingrid Pamela Carazas-Bruno, Sandro Rogelio Martínez-Aronés, et al. · Academic Journal of Interdisciplinary Studies · 3
Works count: 40
Citation count: 456
H-index: 11
I10-index: 14
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