Get started
Author

Surjadeep Dutta

Observed names: Dr. Surjadeep Dutta, SURJADEEP DUTTA, Surjadeep Dutta, Premjeet Kumar, Arivazhagan.R, Yaaseen Masvood
ORCID: 0009-0004-4637-6844
Observed ORCID: 0009-0004-4637-6844
OpenAlex ID: A5083118578
AI-powered chatbots in Meta marketing (Facebook and Instagram): A game-changer for brand communication and engagement in e-commerce industries
2025 · Surjadeep Dutta, Arivazhagan Ramanathan, et al. · Journal of Information Technology Teaching Cases · 10
Breaking the bubble: A case study on the echo chamber effect in Instagram
2025 · Surjadeep Dutta, Arivazhagan R, et al. · Journal of Information Technology Teaching Cases · 10
Unlocking Online Success: The Crucial Role of Meta Ads Manager in Elevating Content Reach and Engagement for Market Penetration in Digital Marketing Agency
2024 · Surjadeep Dutta, R. Arivazhagan, et al. · Journal of Business Strategy Finance and Management · 5
Leveraging Linkedin Networking Tools for Optimal Talent Acquisition in the Banking Industry: A Conceptual Study
2024 · Agnideep Datta, Surjadeep Dutta, et al. · Journal of Business Strategy Finance and Management · 5
Luxury without limits: The rise of demi-fine jewellery through social media technology
2025 · Paul Arun Kumar James, Surjadeep Dutta · Journal of Information Technology Teaching Cases · 3
Social Media Monitoring Of Airbnb Reviews Using AI: A Sentiment Analysis Approach For Immigrant Perspectives In The UK
2024 · Rebecca Balasundaram, Gayathri Karthick, et al. · MIGRATION LETTERS · 2
PDF
Meme Marketing: Leveraging Internet Culture's Influence for Digital Marketing towards customer retention
2024 · Surjadeep Dutta, Premjeet Kumar, Arivazhagan.R, Yaaseen Masvood · 2
PDF
Green Marketing and Social Media: A Contemporary Perspective
2025 · Dr. Surjadeep Dutta, Pritam Chowdhury · International Business & Economics Studies · 1
PDF
Artificial Intelligence driven Customer Behavior Analytics for Healthcare: A Systematic Review of Patient Experience, Engagement, and Decision-Making Patterns
2025 · Surjadeep Dutta, Sarthak Sengupta, et al. · Academic International Journal of Engineering Science · 1
PDF
Digital Transformation through Integrated Business Excellence: An Empirical Investigation of Auto Component Industries in Chennai's Manufacturing Ecosystem
2025 · Eugene J, Dr. Arivazhagan, R, et al. · International Journal of Accounting and Economics Studies · 1
Digital Marketing Strategies for Educational Certification Courses: A Conceptual Study
2025 · Surjadeep Dutta, Arivazhagan R, et al. · Qubahan EcoLead Journal · 1
AI-Driven Transformation in Education Business: A Conceptual Exploration of Solutions to Complex Industry Issues
2025 · Surjadeep Dutta, Uma Padmini Ema, et al. · International Business & Economics Studies · 1
PDF
Leveraging AI Chatbots for Personalized Content Delivery: An Empirical Study in the Pharmaceutical Industry
2025 · Surjadeep Dutta · Journal of Intelligent Communication · 1
PDF
Determinants of Customer Experience in Artificial Intelligence-based Social Media Content Creation Tools: An Empirical Study
2025 · Surjadeep Dutta, Paul Arun Kumar James, et al. · Journal of Business Strategy Finance and Management · 1
PDF
Exploring the Role of Artificial Intelligence in the Meta Marketing for branding the Cloud Restaurants
2025 · Surjadeep Dutta, Uma Padmini Ema, et al. · Journal of Business Strategy Finance and Management · 1
PDF
Exploring consumer perceptions of algorithmic price discrimination in Indian E-Commerce: Mediating and moderating perspectives analysis
2026 · Surjadeep Dutta, Arunava Mookherjee · Sophia Research Review
PDF
A study on the factors influencing Product Space Dynamics of FMCG Brands in the Indian Market
2026 · Surjadeep Dutta, Arunava Mookherjee, et al. · Polaris Global Journal of Scholarly Research and Trends
PDF
The impact of whatsapp marketing on brand loyalty and sales conversion: Roles of customer engagement, chatbots, and real-time communication
2026 · Surjadeep Dutta, Arunava Mookherjee, et al. · Interdisiplinary Journal of Pedagogy and Research in Media Technology
Impact of Emotional Storytelling in Facebook Health Campaigns on Patient Trust
2026 · Dr. Surjadeep Dutta · International Business & Economics Studies
PDF
A Study on Content Marketing Strategy to Influence Customer Purchasing Decision
2026 · Surjadeep Dutta, Sarthak Sengupta, et al.
PDF
Moderation Effect of Facebook Reel Duration in the Interaction Between Watch Time and Engagement: An Empirical Model of a Bengali TV Game Show
2026 · Arunava Mookherjee, Somroop Siddhanta, et al. · International Conference on Electronics, Materials Engineering & Nano-Technology (IEMENTech)
Creating a Digital Marketing Analytics Strategy for a Company that Relied on Traditional Marketing Methods and Building a Framework to Measure Effectiveness
2026 · Surjadeep Dutta, Arivazhagan Ramanathan · CRC Press eBooks
A Study on the Influence of Instagram Marketing Strategies on Consumer Purchase Intention of Cosmetic Products
2026 · Tisha Biswas, Dr. Surjadeep Dutta, et al. · International Journal of Research and Innovation in Social Science
PDF
Predicting Impulse Buying Behaviour in Fashion Apparel Retail: An Empirical Approach
2026 · Arunava Mookherjee, Surjadeep Dutta, et al. · SSRN Electronic Journal
Predicting Impulse Buying Behaviour in Fashion Apparel Retail: An Empirical Approach
2026 · Arunava Mookherjee, Surjadeep Dutta, et al. · SSRN Electronic Journal
Works count: 34
Citation count: 45
H-index: 4
I10-index: 2
Year
Topic
Type