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Katri Kerem
Institution:
Estonian Business School
Observed institutions:
Tallinn University of Technology,
Louisiana State University,
University of Lisbon,
Estonian Business School,
Universidade Europeia
ORCID:
0000-0002-6913-7537
Observed ORCID:
0000-0002-6913-7537
OpenAlex ID:
A5083219382
Customer acceptance of internet banking in Estonia
2005
·
Kent Eriksson
, Katri Kerem
, et al.
·
International Journal of Bank Marketing
·
422
The adoption of commercial innovations in the former Central and Eastern European markets
2008
·
Kent Eriksson
, Katri Kerem
, et al.
·
International Journal of Bank Marketing
·
131
Student-customer orientation at a higher education institution: the perspective of undergraduate business students
2014
·
Riina Koris
, Anders Örtenblad
, et al.
·
Journal of Marketing for HIGHER EDUCATION
·
73
A conceptual framework to understand the creation of athlete brand and its implications
2018
·
Ali Hasaan
, Katri Kerem
, et al.
·
International Journal of Sport Management and Marketing
·
57
Athlete brand construction: A perspective based on fans' perceptions
2016
·
Ali Hasaan
, Katri Kerem
, et al.
·
Motriz Revista de Educação Física
·
31
PDF
Internet Banking in Estonia
2003
·
Katri Kerem
·
22
Establishing Athlete Brand Among Female Pakistani Fans
2017
·
Ali Hasaan
, Katri Kerem
·
Podium Sport Leisure and Tourism Review
·
12
Perceived Intrusiveness of Personalized Marketing
2018
·
Katri Kerem
, Monika Ulla
·
6
The Responsible Marketing Mix: Aligning the 4Ps with Sustainability Dimensions
2024
·
Katri Kerem
·
Responsible leadership and sustainable management
·
4
Consumer attitudes and behavior related to the adoption of euro before the changeover
2013
·
Katri Kerem
, Toomas Danneberg
, et al.
·
Baltic Journal of Management
·
4
Generative AI as an enabler for educators: practical tips for generative AI usage in teaching
2025
·
Katri Kerem
·
Edward Elgar Publishing eBooks
·
3
Deal of the day at Cherry.ee
2011
·
Katri Kerem
, Dietmar Sternad
·
Emerald Emerging Markets Case Studies
·
1
The much-discussed gap between employers' demands and business school graduates' competence: an intriguing finding
2026
·
Anders Örtenblad
, Riina Koris
, et al.
·
International Journal of Management Concepts and Philosophy
PDF
The Much-Discussed Gap between Employers' Demands and Business School Graduates' Competence: an Intriguing Finding
2025
·
Anders Örtenblad
, Riina Koris
, et al.
·
International Journal of Management Concepts and Philosophy
Never Mind the Gap: A Study of Employers’ Demands on Business School Graduates
2024
·
Anders Örtenblad
, Riina Koris
, et al.
·
SSRN Electronic Journal
All World Media: a new business model (cases A and B)
2015
·
Katri Kerem
, Dietmar Sternad
·
The CASE Journal
The effectiveness of internet based marketing communication in estonia
2002
·
Katri Kerem
, Katrin Kull
·
International Advances in Economic Research
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Works count:
17
Citation count:
766
H-index:
7
I10-index:
7
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