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Sladjana Starcevic
Institution:
Metropolitan University
Observed institution:
Metropolitan University
ORCID:
0000-0002-0782-9028
Observed ORCID:
0000-0002-0782-9028
OpenAlex ID:
A5083264210
Why Millennials As Digital Travelers Transformed Marketing Strategy in Tourism Industry
2018
·
Sladjana Starcevic
, Sneţana Konjikušić
·
SSRN Electronic Journal
·
20
The origin and historical development of branding and advertising in the old civilizations of Africa, Asia and Europe
2015
·
Sladjana Starcevic
·
Marketing
·
14
PDF
Research of brand personality concept in marketing
2013
·
Sladjana Starcevic
·
Marketing
·
4
PDF
Policy and regulatory frameworks for renewable energy technologies development and integration
2025
·
Temima Ajanovic
, Piyya Muhammad Rafi-ul-Shan
, et al.
·
Elsevier eBooks
·
2
Possibilities for application of comparative advertising and its effects
2006
·
Sladjana Starcevic
·
Economic Annals
·
2
PDF
Why We Need to Extend the Classical Model of Brand Personality: The Practical Value of Brand Personality Measuring Tool for Marketers
2016
·
Sladjana Starcevic
·
SSRN Electronic Journal
·
1
Contributors
2025
·
Ghulam Abbas
, Eman Alaaeldin Abdelfattah
, et al.
·
Elsevier eBooks
The Power of Digital Influencers in Fashion Marketing
2025
·
Sladjana Starcevic
·
SSRN Electronic Journal
The importance of understanding the consumers’ extended self and how it changes under the influence of digital technologies
2019
·
Sladjana Starcevic
·
Zbornik Matice srpske za drustvene nauke
PDF
Primena Koncepta I Mernih Instrumenata Ličnosti Brenda Na Turističke Destinacije (Application of the Concept and Measuring Tools of Brand Personality to Tourism Destinations)
2017
·
Sladjana Starcevic
, Ema Marinković
, et al.
·
SSRN Electronic Journal
LIČNOST BRENDA: RAZLIKA KOJU JE NAJTEŽE KOPIRATI (Brand Personality: The Most Difficult Difference to Copy)
2016
·
Sladjana Starcevic
·
SSRN Electronic Journal
Evolucija Propagande (The History/Evolution of Advertising)
2007
·
Sladjana Starcevic
·
SSRN Electronic Journal
Stereotipi i Ekonomska Propaganda (Stereotypes and Advertising)
2006
·
Sladjana Starcevic
·
SSRN Electronic Journal
Subliminalna Propaganda (Subliminal Advertising)
2006
·
Sladjana Starcevic
·
SSRN Electronic Journal
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Works count:
14
Citation count:
43
H-index:
3
I10-index:
2
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