Author

Shivam Gupta

Observed name: SHIVAM GUPTA

Institution: NEOMA Business School

Observed institutions: NEOMA Business School, Amity University, Jaipuria Institute of Management

ORCID: 0000-0002-5911-1683

Observed ORCID: 0000-0002-5911-1683

OpenAlex ID: A5083412514

Augmented reality (AR) marketing and consumer responses: A study of cue-utilization and habituation

2024 · Charlotte Söderström, Patrick Mikalef, et al. · Journal of Business Research · 78

Factors Influencing Consumer Purchase Intention of Luxury Branded Perfumes

2022 · Chitra Krishnan, Naraini Agarwal, et al. · Marketing and Management of Innovations · 7

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Revenge Tourism: Reviving Hotel Industry in 4.0Era

2022 · Tilottama Singh, Richa Goel, et al. · International Conference on Recent Trends in Microelectronics, Automation, Computing and Communications Systems (ICMACC) · 2

Discovering consumer preference and their satisfaction level towards branded and unbranded paints

2020 · Shivam Gupta, Charu Bisaria, et al. · International Journal of Business Excellence · 2

Unveiling the Influence of Gen‐ AI Marketing on Customer Experience Through User‐Generated Content Analysis

2026 · Santosh Kumar Shrivastav, Surajit Bag, et al. · Thunderbird International Business Review · 1

Discovering Consumer Preference and Their Satisfaction Level Towards Branded & Unbranded Paints.

2019 · SHIVAM GUPTA, Charu Bisaria, et al. · International Journal of Business Excellence · 1

Works count: 6

Citation count: 91

H-index: 2

I10-index: 1