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Mojtaba Moji Barari

Observed names: Mojtaba (Moji) Barari, Mojtaba Barari, Mojtaba(Moji) Barari
ORCID: 0000-0002-6905-4897
Observed ORCID: 0000-0002-6905-4897
OpenAlex ID: A5083457158
Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how?
2022 · Justin Paul, Mojtaba Barari · Psychology and Marketing · 646
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A meta‐analysis of customer engagement behaviour
2020 · Mojtaba Barari, Mitchell Ross, et al. · International Journal of Consumer Studies · 337
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Service integration in omnichannel retailing and its impact on customer experience
2020 · Sara Quach, Mojtaba Barari, et al. · Journal of Retailing and Consumer Services · 253
Negative and positive customer shopping experience in an online context
2019 · Mojtaba Barari, Mitchell Ross, et al. · Journal of Retailing and Consumer Services · 248
A meta-analysis of the effectiveness of social media influencers: Mechanisms and moderation
2025 · Mojtaba Moji Barari, Martin Eisend, et al. · Journal of the Academy of Marketing Science · 133
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Exploring the Role of Omni-Channel Retailing Technologies: Empirical Insights and Future Research Directions
2022 · Park Thaichon, Sara Quach, et al. · Australasian Marketing Journal (AMJ) · 132
Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being
2023 · Mojtaba Barari · Marketing Intelligence & Planning · 91
The dark side of artificial intelligence in marketing: meta-analytics review
2024 · Mojtaba Barari, Lars-Erik Casper Ferm, et al. · Marketing Intelligence & Planning · 70
Virtual influencers’ anthropomorphism, consumer engagement and/or well-being
2025 · Mojtaba (Moji) Barari, Mitchell Ross, et al. · Journal of Consumer Marketing · 41
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The customer experience ecosystem in two cultural contexts
2018 · Mojtaba Barari, Olivier Furrer · Journal of Financial Services Marketing · 33
Relationships among actors within the sharing economy: Meta-analytics review
2022 · Mojtaba Barari, Justin Paul, et al. · International Journal of Hospitality Management · 32
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Computational Content Analysis in Advertising Research
2024 · Mojtaba Barari, Martin Eisend · Journal of Advertising · 26
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Price promotion in omnichannel retailing: how much is too much?
2022 · Sara Quach, Mojtaba Barari, et al. · Asia Pacific Journal of Marketing and Logistics · 23
How and when does gamification level up mobile app effectiveness? Meta-analytics review
2024 · Mojtaba Barari · Marketing Intelligence & Planning · 19
Ethnocentrism among Iranian Consumer with Different Consumption Habits
2011 · Mojtaba Barari, Bahram Ranjbarian, et al. · International Journal of Marketing Studies · 18
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Decoding online brand-related activities: unveiling motivations, experiences, and personality factors in social commerce
2025 · Hamed Azad Moghddam, Hormoz Ahmadi, et al. · Electronic Commerce Research · 15
Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective
2023 · Mojtaba Barari, Mitchell Ross, et al. · International Marketing Review · 15
Meta-analysis of augmented reality and virtual reality in marketing
2026 · Mojtaba (Moji) Barari, Liem Viet Ngo, et al. · European Journal of Marketing · 9
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Using text and image mining to study how actor engagement creates value in the sharing economy
2024 · Mojtaba Barari, Mitchell Ross, et al. · European Journal of Marketing · 7
Virtual influencer marketing: A meta-analytic review
2026 · Mojtaba Moji Barari, Martin Eisend, et al. · Journal of the Academy of Marketing Science · 4
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New developments in artificial intelligence (AI)-powered products in marketing
2022 · Mojtaba Barari, Sara Quach, et al. · Routledge eBooks · 4
Relationship Marketing: an Approach to Customer Satisfaction Enhancement
2009 · Bahram Ranjbarian, Mojtaba Barari · 3
A meta-analysis of green marketing communication effectiveness
2026 · Mojtaba Moji Barari, Alicia Kulczynski, et al. · Journal of the Academy of Marketing Science · 1
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The Contribution of Relationship Marketing Underpinning to Customer Loyalty: a Comparison Private With a Government Owned Bank
2009 · Bahram Ranjbarian, Mojtaba Barari · DOAJ (DOAJ: Directory of Open Access Journals) · 1
Talking or typing? How GenAI modality, product type, and multitasking shape recommendation response behaviour
2026 · Mai Nguyen, Mojtaba(Moji) Barari, et al. · European Journal of Marketing
Works count: 31
Citation count: 2,161
H-index: 15
I10-index: 17
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