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Carmela Peñalba‐Aguirrezabalaga

Observed names: Carmela Peñalba-Aguirrezabalaga, Peñalba Aguirrezabalaga, Carmela, Peñalba-Aguirrezabalaga, Carmela
ORCID: 0000-0002-4700-7053
Observed ORCID: 0000-0002-4700-7053
OpenAlex ID: A5083670035
Marketing-specific intellectual capital: conceptualization, scale development and empirical illustration
2020 · Carmela Peñalba-Aguirrezabalaga, Josune Sáenz, et al. · Journal of Intellectual Capital · 37
Putting marketing knowledge to use: marketing-specific relational capital and product/service innovation performance
2021 · Carmela Peñalba-Aguirrezabalaga, Paavo Ritala, et al. · Journal of Business and Industrial Marketing · 26
Value creation through marketing data analytics: The distinct contribution of data analytics assets and capabilities to unit and firm performance
2022 · Josune Sáenz, Ana Ortiz de Guinea, et al. · Information & Management · 22
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Putting knowledge to work: the combined role of marketing and sales employees’ knowledge and motivation to produce superior customer experiences
2021 · Carmela Peñalba-Aguirrezabalaga, Josune Sáenz, et al. · Journal of Knowledge Management · 19
Building a Green Business: Exploring the Role of Organizational Culture and Human Resource Management Through a Case Study Approach
2025 · Kristina Zabala, Carmela Peñalba‐Aguirrezabalaga, et al. · Business Strategy and the Environment · 9
Unravelling collaboration mechanisms to achieve supply chain flexibility in mass personalization
2026 · Carmela Peñalba-Aguirrezabalaga, Kristina Zabala, et al. · International Journal of Physical Distribution & Logistics Management
Works count: 8
Citation count: 113
H-index: 5
I10-index: 4
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