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Tariq Ali Samarah

Observed name: Tariq Samarah
ORCID: 0000-0002-5775-2292
Observed ORCIDs: 0000-0002-5775-2292, 0000-0001-9820-6389
OpenAlex ID: A5083775979
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust
2021 · Tariq Samarah, Pelin Bayram, et al. · Journal of Research in Interactive Marketing · 230
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
2022 · Hasan Yousef Aljuhmani, Hamzah Elrehail, et al. · Asia Pacific Journal of Marketing and Logistics · 134
Optimizing online visibility: A comprehensive study on effective SEO strategies and their impact on website ranking
2024 · Mohammad Khalaf Daoud, Abdel-Aziz Sharabati, et al. · Journal of Infrastructure Policy and Development · 31
Impact of Digital Marketing on Promoting the Local Pharmaceutical Products in Jordan
2024 · Khaled Tawfiq Al-Assaf, Mariam Said Mahmoud Foriki, et al. · International Review of Management and Marketing · 18
The influence of social media content marketing on consumer engagement: A mediating of the role of consumer cognition
2024 · Amged Saleh Shkeer, Abdel-Aziz Ahmad Sharabati, et al. · International Journal of Data and Network Science · 16
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Intelligent Voice Search Strategies for Digital Marketing Transformation
2025 · Tariq Samarah · International Journal of Advances in Soft Computing and its Applications · 8
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Content Marketing Optimization: A/B Testing and Conjoint Analysis for Engagement Strategies in Jordan
2024 · Anber Abraheem Shlash Mohammad, Khaleel Ibrahim Al- Daoud, et al. · Journal of Ecohumanism · 5
The Mediation Role of Social Customer Relationship Management (CRM) Performance Between E-CRM Antecedents and Customer Loyalty: A Study of Internet Users in Jordan
2025 · Bilal Alnassar, Ahmad Awadallah, et al. · Salud Ciencia y Tecnología · 4
Intelligent Strategic Decision-Making for Optimized Project Management
2024 · Tariq Samarah, Muder Almiani, et al. · International Conference on Decision Aid Sciences and Applications (DASA) · 4
Intelligent marketing of E-government public services and citizen interaction
2025 · Tariq Samarah, Ayman Hindieh, et al. · International Journal of Electronic Governance · 1
The Impact of Digital Marketing Techniques on Brand Image: An Analysis of Conversion Rate Optimization in Jordan’s Banking Sector
2024 · Ibrahim Ali Al Khaldy, Ayman Hindieh, et al. · Journal of Ecohumanism · 1
Utilizing LLMs for Enhancing Search Engine Optimization Strategies in Digital Marketing
2024 · Tariq Samarah, Tawfiq Alrawashdeh, et al. · International Conference on Foundation and Large Language Models (FLLM) · 1
AI in Email Marketing: Assessing the Impact of Automation on Open Rates and Consumer
2026 · Raed Momani, Mamdouh Abdel Latif Al Mawahreh, et al. · Journal of Intelligence Studies in Business
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How Tiktok is Changing Marketing in Social Networks: Features and Tactics for Brands
2026 · Hassan Ali Al-Ababneh, Salem A. S. Alrhaimi, et al. · Studies in systems, decision and control
Customer Retention Strategies in Electronic Marketing: Metrics and Efficiency
2026 · Hassan Ali Al-Ababneh, Salem A. S. Alrhaimi, et al. · Studies in systems, decision and control
The Evolution of Electronic Marketing Concepts: From Traditional Marketing to Digital Strategies
2026 · Hassan Ali Al-Ababneh, Salem A. S. Alrhaimi, et al. · Studies in systems, decision and control
Problems of Confidentiality and Data Protection in the Framework of Digital Advertising Campaigns
2026 · Hassan Ali Al-Ababne, Salem A. S. Alrhaimi, et al. · Studies in systems, decision and control
Intelligent Marketing of E-Government Public Services and Citizen Interaction
2025 · Muder Almiani, Ala Mughaid, et al. · International Journal of Electronic Governance
E-Government System for Racial Discrimination Detection in Arabic Social Media: Integrating Arabert and Ktrain in a Multimodal Learning Framework
2025 · Omar Al Azzam, Tariq Samarah, et al. · International Journal of Electronic Governance
Works count: 19
Citation count: 453
H-index: 6
I10-index: 5
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