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Abhirupa Roy
Institution:
Tripura University
Observed institutions:
Indian Institute of Management Bangalore,
Tripura University
ORCID:
0000-0002-2776-6175
Observed ORCID:
0000-0002-2776-6175
OpenAlex ID:
A5083835648
Inspired and engaged: Decoding MASSTIGE value in engagement
2021
·
Manish Das
, Victor Saha
, et al.
·
International Journal of Consumer Studies
·
111
Masstige Consumption: A Motivation-Desire-Outcome Framework with Implications for Luxury Brand Management
2025
·
Abhirupa Roy
, Manish Das
, et al.
·
Journal of Global Marketing
·
47
High and Low Impulsive Buying in Social Commerce: A SPAR-4-SLR and fsQCA Approach
2022
·
Manish Das
, Abhirupa Roy
, et al.
·
IEEE Transactions on Engineering Management
·
39
How Can Religion Shape Pro‐Environmental Behavior in a Materialistic World? Contrasting Idealism With Realism Religious Epics
2025
·
Manish Das
, Weng Marc Lim
, et al.
·
Journal of Consumer Behaviour
·
26
PDF
Artificial intelligence and credit application processing: the role of embarrassment
2025
·
Parul Ahuja
, Mansi Gupta
, et al.
·
European Journal of Marketing
·
12
Safety First! Wait, Ambition First! How Parental Psychology Shapes Purchase Preferences for Their Children
2025
·
Abhirupa Roy
, Nazia Gera
, et al.
·
Psychology and Marketing
·
2
Less Disclosed, More Minimal: How Soft Launches of Romantic Relationships Promote Minimalist Consumption
2026
·
Nazia Gera
, Abhirupa Roy
, et al.
·
Psychology and Marketing
PDF
Mindful gaming in a busy world: exploring the retro renaissance
2026
·
Arash Talebi
, Sourjo Mukherjee
, et al.
·
European Journal of Marketing
From diversity to eco-consciousness: how a diverse workforce enhances consumer’s perception of a brand’s environmental stewardship
2026
·
Tanisha Jain
, Abhirupa Roy
, et al.
·
European Journal of Marketing
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Works count:
9
Citation count:
237
H-index:
5
I10-index:
5
Year
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