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Prashant Chaudhary

Observed name: Prashant Chaudhary Prashant Chaudhary
ORCID: 0000-0003-1752-5623
Observed ORCID: 0000-0003-1752-5623
OpenAlex ID: A5083996564
Understanding the antecedents of omni-channel shopping by customers with reference to fashion category: the Indian millennials’ perspective
2021 · Prashant Chaudhary, Archana Singh, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 32
The coalescence effect: Understanding the impact of customer value proposition, perceived benefits and climate change sensitivities on electric vehicle adoption in India
2023 · Prashant Chaudhary, Nilesh Kate · Business Strategy & Development · 19
Antecedents to Organic Tea Buying Behavior and Consumption Among Millennials in India : Through the Lens of Theory of Planned Behavior
2024 · Nilesh Kate, Prashant Chaudhary, et al. · Indian Journal of Marketing · 13
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Experiential tourism – role and application of micro-targeting in enhancing customer experience, engagement and loyalty
2022 · Prashant Chaudhary, Prabha Kiran, et al. · Journal of Information and Optimization Sciences · 11
Online Influencer Marketing – An Effective Marketing Technique for Strategic Branding, Resonating Communication and Customer Engagement
2022 · Prashant Chaudhary · Management Dynamics · 9
PDF
Private Label Fashion Brands: Through the Lens of Masstige Marketing Theory
2022 · Prashant Chaudhary, Sarika Sharma · Indian Journal of Marketing · 9
PDF
Antecedents to the Adoption of Digital Marketing by Start-Ups Under Startup-India and E-Governance Initiatives: A BRT Perspective
2024 · Nilesh Tejrao Kate, Prashant Chaudhary, et al. · International Journal of Electronic Government Research · 8
Up‐Skilling in Fashion Retail
2024 · Prashant Chaudhary, Neelam Raut, et al. · Wiley eBooks · 5
Understanding the Contribution of Artificial Intelligence
2024 · Neelam Raut, Prashant Chaudhary, et al. · CRC Press eBooks · 5
The Role of Big Data in Modern Markets for Personalizing and Tailoring Products and Services
2024 · Susheel Yadav, Om Jee Gupta, et al. · Apple Academic Press eBooks · 4
Royal Enfield: Preserving and leveraging legacy appeal while revamping brand imagery
2022 · Prashant Chaudhary · Journal of brand strategy · 4
Application of Virtual Reality for Education
2024 · Ramkrishna Dikkatwar, Nilesh Kate, et al. · Wiley eBooks · 3
PDF
TOROOTS: Marketing and Promoting the Experiential Travel and Tourism
2022 · Shailesh Pandey, Prashant Chaudhary, et al. · Management Dynamics · 3
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Visual merchandising in retailing: Influencing consumer buying behavior towards apparels with special reference to Pune city in India
2014 · Prashant Chaudhary, Rahul Arjun Jadhav · International Journals of Marketing and Technology · 3
Role and Influence of Artificial Intelligence (AI)-Powered Technologies in Terms of Enhancing Customer Satisfaction in the Hospitality Industry
2025 · Prashant Chaudhary, Sharma Sarika, et al. · Journal of Information & Knowledge Management · 2
Understanding the Impact of Marketing Outcomes from the Hashtags of the Wellness Industry: Twitter Perspective
2022 · Prashant Chaudhary, Prabha Kiran, et al. · Journal of Content Community and Communication · 2
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Strategic Brand Management
2026 · Prashant Chaudhary · Routledge eBooks · 1
Augmenting Customer Retention Through Big Data Analytics
2024 · Reena Malik, Ambuj Sharma, et al. · Apple Academic Press eBooks · 1
Hashtag and Marketing Campaign on Twitter: From the Spectrum of Smartphone Industry Perspective
2024 · Prashant Chaudhary, Prabha Kiran, et al. · Communications in computer and information science · 1
Air India-Vistara merger – maneuvering “Vihaan.AI” through the turbulence
2023 · Prashant Chaudhary · Emerald Emerging Markets Case Studies · 1
7- “P”s of Private Label Brands Exploring retailer's perspectives to understand the impact of Privet Label Brands on retailer's perceived bargaining power and consumer's patronage loyalty behavior towards retailers
2015 · Prashant Chaudhary · International Journal in Management and Social Science · 1
The effects of artificial intelligence enabled personalization on customer satisfaction and customer experience in the Indian hospitality industry
2026 · Prashant Chaudhary, Nilesh Kate, et al. · Discover Artificial Intelligence
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Location Strategy
2026 · Prashant Chaudhary · Routledge eBooks
Fundamentals of Modern Retailing
2026 · Prashant Chaudhary · Routledge eBooks
Pricing in Retail
2026 · Prashant Chaudhary · Routledge eBooks
Works count: 44
Citation count: 137
H-index: 7
I10-index: 4
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