Get started
Author

Isma Azis Riu

Observed names: Azis Riu, Isma, Isma Aziz Riu, Riu, Isma Azis
ORCID: 0009-0008-4239-0103
Observed ORCID: 0009-0008-4239-0103
OpenAlex ID: A5084081753
Consumer Trust In Influencer-Based Digital Marketing: A Qualitative Study Among Beauty Product Consumers In Makassar City
2026 · Isma Azis Riu, Irsan Radjab, et al. · Economics and Business Journal (ECBIS) · 40
PDF
Use of Social Media as a Media Promotion for Small and Medium Enterprises
2015 · Isma Azis Riu · Information Management and Business Review · 7
PDF
Influencer Marketing on TikTok: A Literature Review Analysis
2023 · Azis Riu, Isma, Radjab, Irsan · Journal of Public Administration and Government · 4
Pengaruh Penggunaan Media Sosial terhadap Pembelian Impulsif Produk Skincare Viral dengan FOMO sebagai Variabel Mediasi pada Generasi Z di Kota Makassar
2026 · Siska Handayani, Burhanuddin Burhanuddin, et al. · MAMEN Jurnal Manajemen · 3
PDF
Pengaruh Content Marketing dan Live Streaming TikTok Shop terhadap Minat Beli Konsumen (Studi pada Mahasiswa Aktif Manajemen Universitas Negeri Makassar)
2026 · Denia Irwanto, Anwar Anwar, et al. · RIGGS Journal of Artificial Intelligence and Digital Business · 2
PDF
Pelatihan Identifikasi dan Pemetaan Peluang Usaha bagi Mahasiswa sebagai Persiapan Berwirausaha
2025 · Isma Azis Riu, Wiwin Riski Windarsari, et al. · KATALIS Jurnal Inovasi Pengabdian Masyarakat · 2
PDF
Pembelian Impulsif Dan Fomo Pada Produk Skincare : Hubungan Dan Fenomena Perilaku Konsumen Di Kota Makassar
2025 · Hikmah Hikmah, Isma Azis Riu, et al. · PESHUM Jurnal Pendidikan Sosial dan Humaniora · 2
PDF
Online Customer Reviews and Repurchase Intentions: Customer Satisfaction Mediation in Makassar Fast Food Consumers
2026 · Muhammad Ilham Wardhana Haeruddin, Isma Azis Riu, et al. · Reviu Akuntansi Manajemen dan Bisnis · 1
PDF
Implementasi Manajemen Rantai Pasok pada Usaha Mikro Kecil dan Menengah (UMKM)
2026 · Rahmat Riwayat Abadi, Hasnidar, et al. · KATALIS Jurnal Inovasi Pengabdian Masyarakat · 1
Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar melalui Optimalisasi Media Sosial
2025 · Ilma Wulansari Hasdiansa, Sitti Hasbiah, et al. · Inovasi Sosial · 1
PDF
Persepsi Konsumen “Kaku Food” Dalam Brand-Generated Content dan Consumer-Generated Advertising Terhadap Niat Pembelian
2025 · Annisa Paramaswary Aslam, Muh Al Fatah Arief Putra, et al. · JEMSI (Jurnal Ekonomi Manajemen dan Akuntansi) · 1
Behavioral Management and Financial Decision-Making: A Literature Review on the Impact of Organizational Culture on Corporate Financial Strategies
2024 · Isma Azis Riu · International Journal of Humanity Advance Business & Sciences (IJHABS) · 1
PDF
The Influence of Product Quality and Price on Customer Loyalty in Online Muslim Fashion Retail: A Quantitative Study on Liah Hijab’s Online Shop
2024 · Isma Azis Riu, Muhammad Ilham Wardhana Haeruddin · Asian Journal of Economics Business and Accounting · 1
PDF
Pendampingan Identitas Merek, Kemasan, dan Pemasaran Digital bagi UMKM Makanan dan Minuman di Kota Makassar
2026 · Wiwin Riski Windarsari, Hery Maulana Arif, et al. · Abdimas Langkanae
PDF
Leveraging AI-CRM To Achieve The Triple Bottom Line: An Analysis Of Its Effects On Economic, Social, And Environmental Performance
2026 · Windarsari, Wiwin Riski, Riu, Isma Azis, et al. · Economics and Business Journal (ECBIS)
PDF
Digital Marketing Management In Micro, Small, And Medium Enterprises Of South Sulawesi: Integrating Local Wisdom And Artificial Intelligence: A Qualitative Study
2026 · Arif, Hery Maulana, Riu, Isma Azis, et al. · Economics and Business Journal (ECBIS)
PDF
Are We Marketing to Consumers or Algorithms? Artificial Intelligence, Consumer Autonomy, and Digital Marketing Management in the Platform Economy: A Narrative Review
2026 · Riu, Isma Azis, Dipoatmodjo, Tenri Sayu Puspitaningsih · International Journal of Humanity Advance Business & Sciences (IJHABS)
PDF
Trust by Design or Trust by Culture? Artificial Intelligence, Digital Marketing, and Sociocultural Embeddedness in Indonesian Banking
2026 · Riu, Isma Azis, Dipoatmodjo, Tenri Sayu Puspitaningsih · Journal Management & Economics Review (JUMPER)
PDF
Dari Resistensi Menuju Ko-kreasi: Analisis Tematik Dokumen tentang Manajemen Perubahan bagi Generasi Z di Tempat Kerja
2026 · Dipoatmodjo, Tenri Sayu Puspitaningsih, Riu, Isma Azis · Jurnal Ilmu Manajemen Bisnis dan Ekonomi (JIMBE)
PDF
Pengaruh Electronic Word of Mouth dan Promosi terhadap Keputusan Berlangganan Netflix Mahasiswa Manajemen Universitas Negeri Makassar dengan Mediasi Pengalaman Pengguna
2026 · Alisyah Noor Zakiyah, Zainal Ruma, et al. · Jurnal Manajemen dan Ekonomi Kreatif
PDF
Pengaruh Product Quality Dan Fashion Lifestyle terhadap Keputusan Pembelian yang Dimoderasi Digital Marketing pada Produk Thrift Renara Store di Kabupaten Mamasa
2026 · Yenny Nuery, Sitti Hasbiah, et al. · SINOMIKA Journal Publikasi Ilmiah Bidang Ekonomi dan Akuntansi
PDF
Online Reviews and Influencer Endorsements on Purchase Intention through Trust among Generation Z Skintific Consumers
2026 · Widiyanti Wilyah, Zainal Ruma, et al. · Economics and Business Journal (ECBIS)
PDF
Pengaruh Pemasaran Relasional Terhadap Loyalitas Melalui Komitmen Pelanggan Pada Sektor Office Rent Di Pt. Fajar Graha Pena Makassar
2026 · Rusydi Amin, Annisa Paramaswary Aslam, et al. · Al-KALAM JURNAL KOMUNIKASI BISNIS DAN MANAJEMEN
PDF
Market Image, TikTok Promotion, and Visit Intention: The Mediating Role of Perceived Shopping Accessibility in a Traditional Market
2026 · Muh. Arsyad Yusuf, Hety Budiyanti, et al. · Economics and Business Journal (ECBIS)
PDF
Is Employee Resistance to Change Really the Problem? Power, Leadership, and Employee Agency in Organizational Transformation: A Narrative Review
2026 · Dipoatmodjo, Tenri Sayu Puspitaningsih, Riu, Isma Azis · International Journal of Humanity Advance Business & Sciences (IJHABS)
PDF
Works count: 78
Citation count: 71
H-index: 4
I10-index: 1
Year
Topic
Type