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Author

Dina Ashraf Mohamed El-Shihy

Observed names: Dina Ashraf El-Shihy, Dina El- Shihy, Dina El-Shihy, El-Shihy, Dina
Institution: New Giza University
Observed institution: New Giza University
ORCID: 0000-0002-2062-3331
Observed ORCID: 0000-0002-2062-3331
OpenAlex ID: A5084097656
The moderating role of personalized recommendations in the trust–satisfaction–loyalty relationship: an empirical study of AI-driven e-commerce
2025 · Noha Hassan, Mohamed Abdelraouf, et al. · Future Business Journal · 204
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Leveraging social media for sustainable fashion: how brand and user-generated content influence Gen Z’s purchase intentions
2025 · Dina El-Shihy, Sarah Awaad · Future Business Journal · 76
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The Influence of AI Chatbots in Fintech Services on Customer Loyalty within the Banking Industry
2024 · Dina El-Shihy, Mohamed Abdelraouf, et al. · Future of Business Administration · 55
Online Learning in Egyptian Universities Post COVID-19 Pandemic: A Student’s Perspective
2021 · Hebatalla Kaoud, Dina El-Shihy, et al. · International Journal of Emerging Technologies in Learning (iJET) · 28
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Unveiling the psychological mechanisms behind sports celebrity social media endorsements
2024 · Dina El-Shihy · Cogent Business & Management · 16
Classification of start-ups’ digital marketing adoption experiences: an investigation of characteristics and interactions
2025 · Dina El-Shihy, Noha Hassan · Future Business Journal · 5
The Relationship between the Technology- Organization- Environment (TOE) Framework and Start-up’s Performance: The Mediating Role of Digital Marketing Adoption
2023 · Dina Ashraf Mohamed El-Shihy, Noha Ahmed Hassan Mohamed · المجلة العلمية للإقتصاد و التجارة · 4
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The path to fashion loyalty: insights from online fashion retailers and gender dynamics
2025 · Dina El-Shihy, Mohamed Abdelraouf, et al. · Journal of Fashion Marketing and Management · 3
The Role of AI Personalization in Shaping Students’ Decision-making: The Mediating Role of Students’ Intentions and the Moderating Effect of Academic Technology Experience in Higher Education
2025 · Dina El-Shihy, Eman Ismail · المجلة العربیة للإدارة · 3
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Assessing the Effect of Consumers' Profiles and Attitude towards Push Notifications and Future Shopping Intentions
2014 · Tamer Abbas Awad, Dina Ashraf Mohamed El-Shihy · 3
A Mixed-Methods Study of Social Media Addiction in Egyptian Gen Z: Psychological, Educational, and Academic Consequences and Intervention Pathways
2025 · El-Shihy, Dina · Journal of Research in Social Sciences and Language · 2
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Sports celebrity traits and millennial purchasing intentions: a cross-platform mixed-methods study
2026 · Dina El-Shihy · Frontiers in Sports and Active Living · 1
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Exploring the effect of Digital Marketing on Consumer Buying Decision: A Sustainable CSR Initiatives Among Startups as a Mediator
2026 · Noha Ahmed Hassan, Dina Ashraf El-Shihy · MSA- Management Sciences Journal/MSA-Management Sciences Journal · 1
Enhancing Customer Loyalty in E-commerce: The Role of AI Virtual Assistant Service Quality and Mediating Factors
2025 · Dina El-Shihy · مجلة جامعة الإسکندرية للعلوم الإدارية · 1
Motives and Consequences of Maladaptive Social Networking Sites Use
2023 · Dina El-Shihy · IntechOpen eBooks · 1
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A Sociopsychological Approach to Millennials Attitudes on Social Networking Sites
2022 · Dina El- Shihy, Tamer Awad · Digital Technologies Research and Applications · 1
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Social validation and strategic outreach: a structural model of university enrollment intentions in collectivist contexts
2026 · Eman Ismail, Dina El-Shihy · Marketing Education Review
Search Engine Optimization Adoption among Startups
2026 · Noha Ahmed Hassan, Dina El-Shihy · The Academic Journal of Contemporary Commerical Research
Marketing and Managerial Recommendations for University-Based Professional Development Programs (Analytical Research Study)
2024 · Dina Ashraf Mohamed El-Shihy, Lamia Mohamed Ragaie Marmouche · المجلة العلمية للإقتصاد و التجارة
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Works count: 20
Citation count: 404
H-index: 5
I10-index: 5
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