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Author

Anjana Kalai

Institution: Tripura University
Observed institution: Tripura University
ORCID: 0000-0001-8502-9790
Observed ORCID: 0000-0001-8502-9790
OpenAlex ID: A5084254174
Cultural consequences of brands' masstige: An emerging market perspective
2022 · Manish Das, Victor Saha, et al. · Journal of Business Research · 66
Masstige Consumption: A Motivation-Desire-Outcome Framework with Implications for Luxury Brand Management
2025 · Abhirupa Roy, Manish Das, et al. · Journal of Global Marketing · 47
Cultural Consequences of Brand Masstige in Emerging Markets--Model
2022 · Manish Das, Victor Saha, et al. · PsycTESTS Dataset
Works count: 3
Citation count: 113
H-index: 2
I10-index: 2
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