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Author

SunAh Kim

Observed name: Kim, SunAh
Institution: UNSW Sydney
ORCID: 0000-0001-9763-5042
Observed ORCID: 0000-0001-9763-5042
OpenAlex ID: A5084545067
AI increases unethical consumer behavior due to reduced anticipatory guilt
2022 · TaeWoo Kim, Hyejin Lee, et al. · Journal of the Academy of Marketing Science · 187
GMO Labeling Policy and Consumer Choice
2021 · Youngju Kim, SunAh Kim, et al. · Journal of Marketing · 50
The competing roles of variety seeking in new brand adoption
2023 · Ohjin Kwon, Tanya Singh, et al. · Journal of Retailing and Consumer Services · 18
Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior
2025 · Xing Fang, SunAh Kim, et al. · Journal of Marketing · 11
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Toward a goal-based paradigm of contagion
2022 · TaeWoo Kim, Adam Duhachek, et al. · European Journal of Marketing · 6
Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior
2023 · Xing Fang, SunAh Kim, et al. · SSRN Electronic Journal
Manufacturer returns: An empirical study
2022 · Jia Li, SunAh Kim · Journal of Inter-Organizational Relationships
Disruption on the Streets: A Case Study on the Impact of Uber’s Entry on the Taxi Business
2022 · SunAh Kim, Pradeep K. Chintagunta, et al. · SSRN Electronic Journal
Two Essays in Retailing
2017 · SunAh Kim · Purdue e-Pubs (Purdue University System)
Microbial Community Analysis in Bioelectrochemical System for Biological Dechlorination
2009 · Taeho Lee, Jaecheul Yu, et al. · 한국미생물학회 학술대회논문집
Works count: 12
Citation count: 272
H-index: 5
I10-index: 4
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