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Sussie Morrish

Observed names: Morrish, Sussie, Morrish, Sussie C., Morrish, Sussie Celna, S.C Morrish, S.C. Morrish, Sussie C Morrish, Sussie C. Morrish, Sussie Celna Morrish
ORCID: 0000-0003-2900-3232
Observed ORCID: 0000-0003-2900-3232
OpenAlex ID: A5084867699
The Role of Entrepreneurial Networks in the Exploration and Exploitation of Internationalization Opportunities by Information and Communication Technology Firms
2011 · Elena Vasilchenko, Sussie Morrish · Journal of International Marketing · 248
Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship
2010 · Sussie C. Morrish, Morgan P. Miles, et al. · Journal of Strategic Marketing · 196
Post-disaster business recovery: An entrepreneurial marketing perspective
2019 · Sussie C. Morrish, Rosalind Jones · Journal of Business Research · 172
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Entrepreneurial marketing: a strategy for the twenty‐first century?
2011 · Sussie C. Morrish · Journal of Research in Marketing and Entrepreneurship · 138
Airline alliances—who benefits?
2002 · S.C Morrish, R.T Hamilton · Journal of Air Transport Management · 104
Entrepreneurial burnout: exploring antecedents, dimensions and outcomes
2010 · C. David Shepherd, Gaia Marchisio, et al. · Journal of Research in Marketing and Entrepreneurship · 87
Creating Value: An SME And Social Media
2011 · R. Derham, Paul Cragg, et al. · 83
Microfoundations of network exploration and exploitation capabilities in international opportunity recognition
2020 · Anisur R. Faroque, Sussie C. Morrish, et al. · International Business Review · 78
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Cultural Values and Higher Education Choices: Chinese Families
2011 · Christina Kwai Choi Lee, Sussie C. Morrish · Australasian Marketing Journal (AMJ) · 75
Networking, business process innovativeness and export performance: the case of South Asian low-tech industry
2017 · Anisur R. Faroque, Sussie C. Morrish, et al. · Journal of Business and Industrial Marketing · 63
The moderating role of explanatory style between experience and entrepreneurial self-efficacy
2013 · Chickery J. Kasouf, Sussie C. Morrish, et al. · International Entrepreneurship and Management Journal · 56
Networks, institutional environment and firm internationalization
2020 · Sussie C. Morrish, Anna Earl · Journal of Business and Industrial Marketing · 49
The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience
2015 · Morgan P. Miles, Gemma K. Lewis, et al. · Journal of Strategic Marketing · 45
Country of origin as a source of sustainable competitive advantage: the case for international higher education institutions in New Zealand
2011 · Sussie Celna Morrish, Christina Lee · Journal of Strategic Marketing · 45
A Tale of Two Spirits: Entrepreneurial Marketing at 42Below Vodka and Penderyn Whisky
2011 · Sussie C. Morrish, Jonathan H. Deacon · Journal of Small Business & Entrepreneurship · 38
Portfolio entrepreneurs: an effectuation approach to multiple venture development
2009 · Sussie Morrish · Journal of Research in Marketing and Entrepreneurship · 35
Anatomy of entrepreneurial marketing
2015 · Aron O'Cass, Sussie Morrish · Journal of Strategic Marketing · 33
The role of serendipity in opportunity exploration
2017 · Saeed Mirvahedi, Sussie Morrish · Journal of Research in Marketing and Entrepreneurship · 31
Conceptualizing post-disaster entrepreneurial decision-making: Prediction and control under extreme environmental uncertainty
2021 · Abayomi K. Akinboye, Sussie C. Morrish · International Journal of Disaster Risk Reduction · 28
An exploratory study of sustainability as a stimulus for corporate entrepreneurship
2011 · Sussie C. Morrish, Morgan P. Miles, et al. · Corporate Social Responsibility and Environmental Management · 26
A conceptualization of the perceptions and motivators that drive luxury wine consumption
2016 · Hannah L. Wolf, Sussie C. Morrish, et al. · International Journal of Wine Business Research · 25
Three decades in the making: The evolution of entrepreneurial marketing
2020 · Sussie Morrish, Fabian Eggers, et al. · Journal of Business Research · 18
Where to visit, what to drink? A cross-national perspective on wine estate brand personalities
2017 · Sussie C. Morrish, Leyland Pitt, et al. · International Journal of Wine Business Research · 14
Perspectives on Entrepreneurship and Macromarketing: Introduction to the Special Issue
2019 · Sussie C. Morrish, Fabian Eggers, et al. · Journal of Macromarketing · 11
Post-Pandemic Marketing: Use of Business Crisis Recovery Frameworks to Enhance Entrepreneurial Marketing Education
2023 · Rosalind Jones, Sussie C. Morrish, et al. · Journal of Marketing Education · 10
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Works count: 82
Citation count: 1,805
H-index: 21
I10-index: 26
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