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Author

Mark L. Robinson

OpenAlex ID: A5085069519
The Tarnished BP Brand: From Texas City to Price Fixing
2014 · Mark L. Robinson · Palgrave Macmillan US eBooks · 3
Marketing Big Oil
2014 · Mark L. Robinson · Palgrave Macmillan US eBooks · 2
Building Brand Loyalty: Improving the Retail Fueling Experience
2014 · Mark L. Robinson · Palgrave Macmillan US eBooks · 1
Chevron and the Evolution of Human Energy
2014 · Mark L. Robinson · Palgrave Macmillan US eBooks
Introduction: Why We Love to Hate the Oil Companies
2014 · Mark L. Robinson · Palgrave Macmillan US eBooks
The Exxon Valdez: A Failure in Brand Crisis Leadership
2014 · Mark L. Robinson · Palgrave Macmillan US eBooks
The Oil Refining Era: 1863–1869
2014 · Mark L. Robinson · Palgrave Macmillan US eBooks
Chevron versus Ecuador: How a Strong Brand Defends Itself
2014 · Mark L. Robinson · Palgrave Macmillan US eBooks
How BP Destroyed a Corporate Brand
2014 · Mark L. Robinson · Palgrave Macmillan US eBooks
Big Oil and the Love-Hate Relationship
2014 · Mark L. Robinson · Palgrave Macmillan US eBooks
Shell versus Greenpeace and Brent Spar
2014 · Mark L. Robinson · Palgrave Macmillan US eBooks
Marketing and Advertising Innovation at Mobil Oil
2014 · Mark L. Robinson · Palgrave Macmillan US eBooks
The End of One Oil Empire and the Beginning of Another: 1905–1911
2014 · Mark L. Robinson · Palgrave Macmillan US eBooks
The Brand Disconnect between BP and Beyond Petroleum
2014 · Mark L. Robinson · Palgrave Macmillan US eBooks
Brand Building at Shell Oil
2014 · Mark L. Robinson · Palgrave Macmillan US eBooks
Communicating with the Masses: Big Oil and Social Media
2014 · Mark L. Robinson · Palgrave Macmillan US eBooks
A Shell Game for Investors
2014 · Mark L. Robinson · Palgrave Macmillan US eBooks
The Arrogant and Aloof Oil Company
2014 · Mark L. Robinson · Palgrave Macmillan US eBooks
The Standard Oil Empire Reigns Supreme: 1870–1900
2014 · Mark L. Robinson · Palgrave Macmillan US eBooks
Works count: 19
Citation count: 6
H-index: 2
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