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Dhananjoy Datta

Observed names: (Dr.) DHANANJOY DATTA, Dr. Dhananjoy Datta
ORCID: 0000-0001-6273-5844
Observed ORCID: 0000-0001-6273-5844
OpenAlex ID: A5085128638
A Bibliometric Analysis of Research on Consumer Buying Behaviour in 2018 to 2022 using VOSviewer Mapping Analysis Computations Indexed by Google Scholar
2023 · Priyabrata Roy, Dhananjoy Datta, et al. · International Journal of Professional Business Review · 8
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Impact of COVID-19 on Consumer Buying Behavior Towards Online and Offline Shopping
2022 · Priyabrata Roy, Dr. Dhananjoy Datta · SSRN Electronic Journal · 8
Determinants of Consumer Buying Behavior Towards Online and Offline Shopping
2022 · Dr. Dhananjoy Datta, Priyabrata Roy · SSRN Electronic Journal · 5
Consumer Buying Behaviour Towards Online and Offline Shopping: a Study in West Tripura District, Tripura, India.
2022 · Dr. Dhananjoy Datta · SSRN Electronic Journal · 3
AI-Driven Discovery
2025 · Pritam Roy, Dhananjoy Datta · IGI Global eBooks · 1
Economics of Health Care Service Sector Related Public Service Outdoor Media Advertising in Tripura, India
2019 · Dhananjoy Datta, Amita Kumari Choudhury · International Journal on Recent Trends in Business and Tourism · 1
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Curriculum Development for AI Literacy in Schools
2026 · Abhijit Pandit, Dhananjoy Datta · Advances in computational intelligence and robotics book series
Trust and Credibility in Healthcare Public Service Advertising: A Study of Millennial Perceptions
2026 · Dhananjoy Datta, Pritam Roy, et al. · Boletim da Sociedade Paranaense de Matemática
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Generative AI in Advertising
2026 · Bikram Das, Dhananjoy Datta, et al. · Advances in computational intelligence and robotics book series
AI in Fashion Upcycling
2026 · Ambarish Majumder, Dhananjoy Datta · IGI Global eBooks
Cultural Sensitivity and Emotional Appeal in Healthcare Psas: Impact on Diabetes Patients' Adherence Behaviors in Urban and Rural Tripura
2026 · PRITAM ROY, (Dr.) DHANANJOY DATTA, et al. · Zenodo (CERN European Organization for Nuclear Research)
Combating Health Misinformation Through Public Service Announcements: Evaluating Counter-narrative Strategies Among Healthcare Consumers
2026 · PRITAM ROY, (Dr.) DHANANJOY DATTA, et al. · Zenodo (CERN European Organization for Nuclear Research)
Using Social Marketing to Optimise Media Channels for Healthcare Public Service Advertisements (PSAs): Exposure, Attention, and Accessibility Among Adults
2026 · Ambarish Majumder, Dr. Dhananjoy Datta · SSRN Electronic Journal
Failing of Advertisement: A Case on the Federer-endorsed Rolex Ad Controversy
2025 · Pritam Roy, Dhananjoy Datta · Emerging Economies Cases Journal
Constraints in participation of women in Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA): A Literature Review
2020 · Shefali Goyal, Dhananjoy Datta · Journal of Emerging Technologies and Innovative Research
Impact of contract farming on the economy of potato contract farmers in Hooghly district of West Bengal: A study on empirical literature
2020 · Kumar Satyaki Ray, Dhananjoy Datta · Journal of Emerging Technologies and Innovative Research
Impact of Online Advertisement on Consumer Buying Behavior a Study in Tripura, India
2020 · Dhananjoy Datta, Subhankar Roy · Journal of Emerging Technologies and Innovative Research
Economics of Health Care Service Sector related Public Service Television Medium Advertising in Tripura, India
2019 · Dhananjoy Datta · Journal of Emerging Technologies and Innovative Research
Marketing Research - Cases Methods,Processes and Practices
2016 · Dhananjoy Datta
Fodder as Indian Grassland
2015 · Dhananjoy Datta
Demographics of Fodder Growers and Fodder Production in Tripura,India
2015 · Dhananjoy Datta
Fodder Distribution Operations as Sustainable Economic Progress in Semi-Urban Areas
2013 · A. K. Ray, Dhananjoy Datta · Indian Journal of Marketing
Asean and Northeast India: Fodder Industry Is a Novel Paradigm Shift
2012 · Dhananjoy Datta · International journal of research in commerce, economics and management
Stochastic dominance, optimism and investment
2004 · Dhananjoy Datta, Jaideep Roy · Lancaster EPrints (Lancaster University)
Works count: 25
Citation count: 27
H-index: 3
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