Get started
Author

Saeid Vafainia

Observed name: Vafainia, Saeid
ORCID: 0000-0001-7085-4931
Observed ORCID: 0000-0001-7085-4931
OpenAlex ID: A5085129693
Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness
2019 · Saeid Vafainia, Els Breugelmans, et al. · Journal of Interactive Marketing · 32
Marketing in Post COVID-19 Era: A Guide for Marketing Managers
2025 · Saeid Vafainia · SSRN Electronic Journal · 5
Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics
2021 · Saeid Vafainia, Els Breugelmans, et al. · Marketing Letters · 4
PDF
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects
2024 · Saeid Vafainia, Robert P. Rooderkerk, et al. · International Journal of Research in Marketing · 3
Depicting a holistic picture of the impact of conflict delistings: Consequences beyond the involved brands, retailer and categories
2025 · Saeid Vafainia, Els Breugelmans, et al. · Journal of Retailing · 2
Works count: 6
Citation count: 46
H-index: 3
I10-index: 1
Year
Topic
Type