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Renato Hübner Barcelos

Observed names: Barcelos, Renato Hübner, Renato Barcelos, Renato Hubner Barcelos
ORCID: 0000-0002-1831-5057
Observed ORCID: 0000-0002-1831-5057
OpenAlex ID: A5085310366
Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses
2017 · Renato Hübner Barcelos, Danilo C. Dantas, et al. · Journal of Interactive Marketing · 223
To engage or not engage? The features of video content on YouTube affecting digital consumer engagement
2021 · Ana Cristina Munaro, Renato Hübner Barcelos, et al. · Journal of Consumer Behaviour · 171
The impact of influencers on sustainable consumption: A systematic literature review
2024 · Ana Cristina Munaro, Renato Hübner Barcelos, et al. · Sustainable Production and Consumption · 44
Does your style engage? Linguistic styles of influencers and digital consumer engagement on YouTube
2024 · Ana Cristina Munaro, Renato Hübner Barcelos, et al. · Computers in Human Behavior · 38
The tone of voice of tourism brands on social media: Does it matter?
2019 · Renato Hübner Barcelos, Danilo Correa Dantas, et al. · Tourism Management · 34
Paradoxes and strategies of social media consumption among adolescents
2014 · Renato Hübner Barcelos, Carlos Alberto Vargas Rossi · Young Consumers Insight and Ideas for Responsible Marketers · 18
The Drivers of Video Popularity on YouTube: An Empirical Investigation
2020 · Ana Cristina Munaro, Renato Hübner Barcelos, et al. · Springer proceedings in business and economics · 8
A Contribuição da Produção Científica em Marketing para as Ciências Sociais
2015 · Renato Hübner Barcelos, Carlos Alberto Vargas Rossi · Revista de Administração Contemporânea · 6
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Influencer profiling: a comprehensive categorisation of social media influencers and their association with digital engagement
2025 · Ana Cristina Munaro, Renato Hübner Barcelos, et al. · Journal of Marketing Management · 5
The Effect of Brand Intimacy on Consumer Responses: An Application on a Social Media Context
2016 · Renato Barcelos, Danilo Dantas, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 5
A consumidora da terceira idade: moda e identidade
2016 · Renato Hübner Barcelos, Priscila Silva Esteves, et al. · International Journal of Business Marketing · 4
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Does Your Style Engage? Linguistic Styles of Influencers and User Engagement on Youtube
2023 · Ana Cristina Munaro, Renato Hübner Barcelos, et al. · SSRN Electronic Journal · 3
Fatores De Escolha E Troca De Operadora De Telefonia Celular No Brasil: O Que Pesa Na Lealdade Dos Consumidores?
2016 · Renato Hübner Barcelos, Priscila Silva Esteves, et al. · Revista de Administração Contabilidade e Economia da Fundace · 3
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As emoções dos consumidores da terceira idade no processo de escolha de destinos de viagens
2013 · Priscila Silva Esteves, Luiz Antonio Slongo, et al. · Revista de Administração da UFSM · 3
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O Gosto do Consumidor: Reflexão Teórica e Conceptualização
2016 · Renato Hübner Barcelos · Revista Interdisciplinar de Marketing · 2
Third-agers on the Internet: Impacts on Word-of-Mouth and Online Purchase Intentions
2015 · Priscila Silva Esteves, Luiz Antonio Slongo, et al. · Procedia Economics and Finance · 2
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Mídias sociais e adolescentes: uma análise das consequências ambivalentes e das estratégias de consumo
2014 · Renato Hübner Barcelos, Carlos Alberto Vargas Rossi · BASE - Revista de Administração e Contabilidade da Unisinos · 2
Fronteiras emergentes de pesquisa em neurociência do consumidor
2024 · Nairana Radtke Caneppele, Helena Belintani Shigaki, et al. · ReMark - Revista Brasileira de Marketing · 1
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A Star Was Born: The Professional Trajectory of Brazilian Digital Influencers
2022 · Ana Cristina Munaro, Renato Hübner Barcelos, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
The Influence of Linguistic Style on Consumer Engagement: A Study from Top Global Brands’ Posts on Facebook
2022 · Renato Hübner Barcelos, Ana Cristina Munaro · Springer proceedings in business and economics · 1
Does Social Media Communication Style Influence Online Consumer Experience and Behavior?: An Abstract
2019 · Renato Hübner Barcelos, Danilo Correa Dantas, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Nova mídia, socialização e adolescência : um estudo exploratório sobre o consumo das novas tecnologias de comunicação pelos jovens
2010 · Renato Hübner Barcelos · Americanae (AECID Library) · 1
Sponsorship Dynamics in Influencer Videos: The Impact of Brand-Video Fit and Linguistic Style on Digital Engagement
2026 · Ana Cristina Munaro, João Pedro Santos Rodrigues, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
When Fit Becomes Too Much: Brand–Content Alignment, Sponsor Salience, and Engagement with Creator Content
2026 · Renato Hübner Barcelos, Ana Cristina Munaro, et al. · SSRN Electronic Journal
The Contribution of Scientific Production in Marketing for the Social Sciences
2021 · Barcelos, Renato Hübner, Rossi, Carlos Alberto Vargas · RePEc: Research Papers in Economics
Works count: 34
Citation count: 576
H-index: 7
I10-index: 6
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