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Ahmed Rageh Ismail

The influence of perceived social media marketing activities on brand loyalty
2017 · Ahmed Rageh Ismail · Asia Pacific Journal of Marketing and Logistics · 339
Effects of brand love, personality and image on word of mouth
2012 · Ahmed Rageh Ismail, Gabriella Spinelli · Journal of Fashion Marketing and Management · 264
Tourist risk perceptions and revisit intention: A critical review of literature
2017 · Md. Kamrul Hasan, Ahmed Rageh Ismail, et al. · Cogent Business & Management · 197
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Effects of personality traits (big five) on expatriates adjustment and job performance
2013 · Muhammad Awais Bhatti, Mohamed Mohamed Battour, et al. · Equality Diversity and Inclusion An International Journal · 116
Customer experiences with brands: Literature review and research directions
2011 · Ahmed Rageh Ismail, TC Melewar, et al. · The Marketing Review · 95
Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia
2020 · Ahmed Rageh Ismail, Bang Nguyen, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 85
Expatriates adjustment and job performance
2013 · Muhammad Awais Bhatti, Mohamed Mohamed Battour, et al. · International Journal of Productivity and Performance Management · 68
Experience Marketing: An Empirical Investigation
2011 · Ahmed Rageh Ismail · Journal of Relationship Marketing · 66
Impact of perceived social media marketing activities on brand and value consciousness: roles of usage, materialism and conspicuous consumption
2018 · Ahmed Rageh Ismail, Bang Nguyen, et al. · International Journal of Internet Marketing and Advertising · 54
A Visual Identity-Based Approach of Southeast Asian City Branding: A Netnography Analysis
2022 · Bahtiar Mohamad, Raji Ridwan Adetunji, et al. · JAS (Journal of ASEAN Studies) · 22
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Corporate Identity Management and Employee Brand Support: Enhancing Marketisation in Higher Education Sector
2017 · Universiti Utara Malaysia, Bahtiar Mohamad,, et al. · Jurnal Komunikasi Malaysian Journal of Communication · 22
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Corporate Communication Management (CCM) and Organisational Performance: A Review of the Current Literature, Conceptual Model and Research Propositions
2014 · Bahtiar Mohamad, Hassan Abu Bakar, et al. · Procedia - Social and Behavioral Sciences · 20
Impact of perceived social media marketing activities on brand and value consciousness: roles of usage, materialism and conspicuous consumption
2018 · T.C. Melewar, Ahmed Rageh Ismail, et al. · International Journal of Internet Marketing and Advertising · 17
Attitude of Muslim Consumers Toward Sex Appeal in Advertising: A Comparative Study Between Subcultures in Malaysia
2014 · Ahmed Rageh Ismail, T. C. Melewar · Journal of Promotion Management · 17
Determinants of SMEs’ performance: amalgamation of entrepreneurial, market and brand orientations
2022 · Ahmed Rageh Ismail, Bahtiar Mohamad · International Journal of Entrepreneurial Behaviour & Research · 16
Binational Study of the Impact of Brand Image, Brand Personality and Brand Love on Word of Mouth: The Case of Fashion Brands in UK and Switzerland
2014 · Ahmed Rageh Ismail, TC Melewar · Developments in marketing science: proceedings of the Academy of Marketing Science · 15
Investigating British customers’ experience to maximize brand loyalty within the context of tourism in Egypt: Netnography & structural modelling approach
2010 · Ahmed Rageh Ismail · 15
Leveraging the potential of word of mouth: The role of love, excitement and image of fashion brands
2015 · Ahmed Rageh Ismail · Journal of Global Fashion Marketing · 14
Understanding the Factors That Affect the Adoption of Innovative High-Technology Brands: The Case of Apple iPhone in Malaysia
2012 · Ahmed Rageh Ismail · Journal of Global Marketing · 12
Corporate identity management in Malaysian higher education sector: developing a conceptual model
2016 · Bahtiar Mohamad, Hassan Abu Bakar, et al. · Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia) · 10
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Virtual Shopping in The Metaverse: How Brand Engagement in Self-Concept Influence Brand Loyalty
2023 · Ahmed Rageh Ismail · SSRN Electronic Journal · 6
The ethical intention of marketing students: the role of ethical ideologies, Machiavellianism and gender
2016 · Ahmed Rageh Ismail, Bahtiar Mohamed · International Journal of Ethics Education · 5
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A Comparative Study of Work Values between US and Malaysia Marketing Students
2016 · Ahmed Rageh Ismail, Carol Johnson, et al. · International Journal of Business Administration · 4
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Exploring the Nature of Cooperation between Teachers Using English and Those Using Arabic as the Medium of Instruction in Teaching KG Classes in United Arab Emirates
2013 · Mohamad Sadeg Shaban, Abdul Wahed, et al. · 4
Will Artificial Intelligence Lead to Genuine Stupidity? A Food for Thought
2023 · Ahmed Rageh Ismail · SSRN Electronic Journal · 3
Works count: 58
Citation count: 1,504
H-index: 15
I10-index: 20
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