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Chun‐Tuan Chang
Observed names:
CHUN-TUAN (DEBBIE) CHANG,
Chang,Chun-Tuan,
Chun-Tuan (Debbie) Chang,
Chun-Tuan Chang
Institution:
National Sun Yat-sen University
Observed institutions:
National Taipei University of Technology,
Chung-Hua Institution for Economic Research,
National Sun Yat-sen University,
Sun Yat-sen University,
National University of Kaohsiung,
Advocate Illinois Masonic Medical Center,
National Kaohsiung University of Applied Sciences
show all 7
ORCID:
0000-0001-8538-4602
Observed ORCID:
0000-0001-8538-4602
OpenAlex ID:
A5085459997
The dark side of smartphone usage: Psychological traits, compulsive behavior and technostress
2013
·
Yu-Kang Lee
, Chun-Tuan Chang
, et al.
·
Computers in Human Behavior
·
1,009
Who Gives What to Charity? Characteristics Affecting Donation Behavior
2007
·
Yu-Kang Lee
, Chun-Tuan Chang
·
Social Behavior and Personality An International Journal
·
222
Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal 1
2009
·
Chun‐Tuan Chang
, Yu‐Kang Lee
·
Journal of Applied Social Psychology
·
207
To donate or not to donate? Product characteristics and framing effects of cause‐related marketing on consumer purchase behavior
2008
·
Chun‐Tuan Chang
·
Psychology and Marketing
·
196
Guilt appeals in cause-related marketing
2011
·
Chun-Tuan Chang
·
International Journal of Advertising
·
177
Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition
2013
·
Chun-Tuan Chang
, Ching-Ting Yen
·
Journal of Advertising
·
167
Mobile shopping cart abandonment: The roles of conflicts, ambivalence, and hesitation
2018
·
Guei-Hua Huang
, Nikolaos Korfiatis
, et al.
·
Journal of Business Research
·
161
PDF
Effects of message framing, vividness congruency and statistical framing on responses to charity advertising
2010
·
Chun-Tuan Chang
, Yu-Kang Lee
·
International Journal of Advertising
·
158
Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing
2014
·
Chun-Tuan Chang
, Zhao-Hong Cheng
·
Journal of Business Ethics
·
142
Are guilt appeals a panacea in green advertising?
2012
·
Chun-Tuan Chang
·
International Journal of Advertising
·
133
Health‐care product advertising: The influences of message framing and perceived product characteristics
2007
·
Chun‐Tuan Chang
·
Psychology and Marketing
·
94
Helpful or harmful? A double-edged sword of emoticons in online review helpfulness
2020
·
Guei-Hua Huang
, Chun-Tuan Chang
, et al.
·
Tourism Management
·
92
Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption: the roles of environmental involvement and locus of control
2018
·
Zhao-Hong Cheng
, Chun-Tuan Chang
, et al.
·
Review of Managerial Science
·
88
The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence
2019
·
Chun-Tuan Chang
, Xing-Yu (Marcos) Chu
·
Journal of the Academy of Marketing Science
·
85
Will an organic label always increase food consumption? It depends on food type and consumer differences in health locus of control
2017
·
Hsiao-Ching Lee
, Chun-Tuan Chang
, et al.
·
Food Quality and Preference
·
75
Goodwill hunting? Influences of product‐cause fit, product type, and donation level in cause‐related marketing
2012
·
Chun‐Tuan Chang
, Hsiu‐Wen Liu
·
Marketing Intelligence & Planning
·
63
Missing ingredients in cause-related advertising
2012
·
Chun-Tuan Chang
·
International Journal of Advertising
·
56
The ‘I’ of the beholder
2011
·
Chun-Tuan Chang
, Yu-Kang Lee
·
International Journal of Advertising
·
56
Interactive Effects of Message Framing, Product Perceived Risk, and Mood—The Case of Travel Healthcare Product Advertising
2007
·
Chun-Tuan Chang
·
Journal of Advertising Research
·
49
Is cash always king? Bundling product–cause fit and product type in cause‐related marketing
2018
·
Chun‐Tuan Chang
, Pei‐Chi Chen
, et al.
·
Psychology and Marketing
·
45
What Sells Better in Green Communications:Fear or Hope?
2017
·
Yu-Kang Lee
, Chun-Tuan Chang
, et al.
·
Journal of Advertising Research
·
45
How Social Anxiety and Reduced Self-Efficacy Induce Smartphone Addiction in Materialistic People
2016
·
Yu-Kang Lee
, Chun-Tuan Chang
, et al.
·
Social Science Computer Review
·
43
PDF
Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation
2021
·
Xing-Yu (Marcos) Chu
, Chun-Tuan Chang
, et al.
·
Journal of Marketing
·
41
Right metaphor, right place: choosing a visual metaphor based on product type and consumer differences
2016
·
Chun-Tuan Chang
, Yuan-Ciao Wu
, et al.
·
International Journal of Advertising
·
35
Cause-related marketing ads in the eye tracker: it depends on how you present, who sees the ad, and what you promote
2015
·
Chun-Tuan Chang
, Pei-Chi Chen
·
International Journal of Advertising
·
34
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Works count:
104
Citation count:
3,933
H-index:
28
I10-index:
43
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