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Heidi Neuvonen

Observed name: Neuvonen, Heidi
ORCID: 0000-0001-9245-2845
Observed ORCID: 0000-0001-9245-2845
OpenAlex ID: A5085540125
Digital Marketing Skills in High Demand:Exploratory Study of Multiple Competencies for a Marketing Professional
2024 · Heidi Neuvonen, Maria Pecoraro · Athens Journal of Business & Economics · 16
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Toward a model of brand strategy adoption
2016 · Heidi Neuvonen · Journal of Brand Management · 11
A Conceptual Framework for Understanding the Phenomenon of new Ways of Work
2016 · Anne Eskola, Heidi Neuvonen · Theseus (Ammattikorkeakoulujen) · 1
Visual Learning of Higher Education E-learning Students
2024 · Heidi Neuvonen · ICERI proceedings
PDF
Developing Insightful and Technology Enhanced Internship in Digital Marketing Context
2023 · Riikka Ahlgren, Heidi Neuvonen · EDULEARN proceedings
The effects of geographical competition and demand on grocery price premium
2016 · Kari Halme, Murat Akpinar, et al. · Theseus (Ammattikorkeakoulujen)
Understanding brand strategy adoption by high tech SME managers
2014 · Heidi Neuvonen · Jyväskylä University Digital Archive (University of Jyväskylä)
Raising awareness of a brand strategy by a high tech SME manager: The effect of previous practice and felt needs
2014 · Heidi Neuvonen · Theseus (Ammattikorkeakoulujen)
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Intensive campus-wide innovation week and it´s impact on student attitude towards and intended learning outcomes aiming at entrepreneurial mindset
2014 · Heidi Neuvonen, Juha Hautanen, et al. · Theseus (Ammattikorkeakoulujen)
Works count: 12
Citation count: 28
H-index: 2
I10-index: 2
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