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Author

Maha Mourad

Observed name: Maha Moustafa Mourad
Observed institution: American University in Cairo
ORCID: 0000-0003-2242-1087
Observed ORCID: 0000-0003-2242-1087
OpenAlex ID: A5085573817
Brand equity in higher education
2011 · Maha Mourad, Christine Ennew, et al. · Marketing Intelligence & Planning · 208
Perception of green brand in an emerging innovative market
2012 · Maha Mourad, Yasser Serag Eldin Ahmed · European Journal of Innovation Management · 182
Brand equity in higher education: comparative analysis
2019 · Maha Mourad, Hakim Meshreki, et al. · Studies in Higher Education · 68
Marketing for Higher Education in Developing Countries: emphases and omissions
2012 · Felix Maringe, Maha Mourad · Journal of Marketing for HIGHER EDUCATION · 33
Quality assurance as a driver of information management strategy
2017 · Maha Mourad · Journal of Enterprise Information Management · 29
Branding Islamic studies: exploratory study in the Middle East
2013 · Maha Mourad, Hatem El Karanshawy · Journal of Islamic marketing · 24
Internationalisation: a new positioning strategy in the higher education market
2010 · Maha Mourad · International Journal of Management in Education · 23
Role of brand related factors in influencing students' choice in Higher Education (HE) market
2011 · Maha Mourad · International Journal of Management in Education · 22
Descriptive Evidence on the Role of Corporate Brands in Marketing Higher Education Services
2010 · Maha Mourad, Christine Ennew, et al. · Service Science · 22
The adoption of technological innovations in a B2B context: an empirical study on the higher education industry in Egypt
2014 · Rania Mohamed Samir Hussein, Maha Mourad · Journal of Business and Industrial Marketing · 21
Conceptualising the influence of lead users and opinion leaders on accelerating the rate of innovation diffusion
2010 · Salah S. Hassan, Maha Mourad, et al. · International Journal of Technology Marketing · 14
Students' adoption of an open access online education service
2010 · Maha Mourad · Online Information Review · 13
A comparative analysis of dimensions of COO and animosity on industrial buyers’ attitudes and intentions
2018 · Hakim Meshreki, Christine Ennew, et al. · Journal of Product & Brand Management · 12
Students' perception of quality assurance activities
2013 · Maha Mourad · Sustainability Accounting Management and Policy Journal · 11
Promoting Case-Based Learning in Business Higher Education in the Middle East and North Africa Region
2021 · Nizar Becheikh, Maha Mourad, et al. · Organizational Behavior Teaching Review · 9
The Effect of Online Communication on Corporate Brand Image
2012 · Nagwa El Gazzar, Maha Mourad · International Journal of Online Marketing · 9
Jidari: A Social Network With a More Human Flavor
2022 · Maha Mourad · El Khazindar Business Research and Case Center, The American University in Cairo School of Business eBooks · 1
Antecedents of Technology Adoption in Learning Environments: Evidence from MENA Higher Education
2018 · Maha Mourad, Rania S. Hussein · International Journal of Marketing Studies · 1
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Brands Loyalty
2018 · Maha Mourad, Karim Youssef · IGI Global eBooks · 1
Managerial traits, market orientation and organisational performance: an empirical examination in a Middle Eastern context
2013 · Shahid N. Bhuian, Hamed M. Shamma, et al. · International Journal of Economics and Business Research · 1
Identifying the Basis for Segmenting Higher Education
2012 · Maha Mourad, Hamed M. Shamma · International Journal of Technology and Educational Marketing · 1
Localizing sustainability competences in business higher education: a practice-based framework for contextual curriculum design in Egyptian business education
2026 · Noha Saada, Maha Mourad · Journal of Business and Socio-economic Development
Lipton Clear Green: Way Forward
2022 · Maha Mourad, Mai Alqersh · El Khazindar Business Research and Case Center, The American University in Cairo School of Business eBooks
When Should We Reinvent Well-Established Brands?
2022 · Maha Mourad · El Khazindar Business Research and Case Center, The American University in Cairo School of Business eBooks
Brands Loyalty
2016 · Maha Mourad, Karim Youssef · International Journal of Customer Relationship Marketing and Management
Works count: 31
Citation count: 705
H-index: 12
I10-index: 14
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