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Simran Jit Kaur

Observed name: Simran Kaur
ORCID: 0000-0001-5471-6280
Observed ORCID: 0000-0001-5471-6280
OpenAlex ID: A5085682148
Adoption of digital banking channels in an emerging economy: exploring the role of in-branch efforts
2021 · Simran Jit Kaur, Liaqat Ali, et al. · Journal of Financial Services Marketing · 175
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Understanding bank employees’ perception towards technology enabled banking: a developing country perspective
2021 · Simran Jit Kaur, Liaqat Ali · Journal of Financial Services Marketing · 14
Nurturing sustainability: the interplay among digital marketing communication, online customer experience and sustainable purchase intention
2025 · Anand Thakur, Kavita Singla, et al. · International Journal of Innovation Science · 5
Beyond the Pixels : Psychographic Profiling of Virtual Influencers’ Followers in Social Media
2025 · Anand Thakur, Kavita Singla, et al. · Indian Journal of Marketing · 2
From traditional banking to technology-enabled banking services in India: a study of bank customers' perceptive
2022 · Liaqat Ali, Simran Jit Kaur · J for Global Business Advancement · 1
Analysis of Marketing Strategy & Customer Satisfaction Over Select Mobile Service Providers
2023 · Singh Matharou Gurpreet, Simran Kaur, et al. · CRC Press eBooks
From traditional banking to technology-enabled banking services in India: a study of bank customers' perceptive
2022 · Simran Jit Kaur, Liaqat Ali · J for Global Business Advancement
Works count: 7
Citation count: 197
H-index: 3
I10-index: 2
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