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Author

Kyunghwa Chung

Institution: VinUniversity
ORCID: 0000-0002-8160-277X
Observed ORCID: 0000-0002-8160-277X
OpenAlex ID: A5085707956
Avatar-mediated experience in the metaverse: The impact of avatar realism on user-avatar relationship
2023 · Do Yuon Kim, Ha Kyung Lee, et al. · Journal of Retailing and Consumer Services · 300
Efficiency Measurement Using Data Envelopment Analysis (DEA) in Public Healthcare: Research Trends from 2017 to 2022
2023 · Sungwook Jung, Jiyoon Son, et al. · Processes · 63
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Measuring Customer Satisfaction and Hotel Efficiency Analysis: An Approach Based on Data Envelopment Analysis
2020 · Changhee Kim, Kyunghwa Chung · Cornell Hospitality Quarterly · 35
Improving Hotels’ Operational Efficiency Through ESG Investment: A Risk Management Perspective
2023 · Kyunghwa Chung, Lan Thi Mai Nguyen, et al. · Service Science · 33
The Influence of Luxury Brands’ Cross-Border Acquisition on Consumer Brand Perception
2014 · Kyunghwa Chung, Chorong Youn, et al. · Clothing and Textiles Research Journal · 30
Cross-Channel Integration and Customer Experience in Omnichannel Retail Services
2022 · Kyunghwa Chung, Kyung Wha Oh, et al. · Service Science · 27
Types of artificial intelligence (AI) in marketing management
2022 · Kyunghwa Chung, (Jenny) Dung Le, et al. · Routledge eBooks · 21
COVID-19 and Hotel Productivity Changes: An Empirical Analysis Using Malmquist Productivity Index
2021 · Changhee Kim, Hee Jay Kang, et al. · Service Science · 21
Effects of workplace relationships among organizational members on organizational identification and affective commitment: nuanced differences resulting from supervisor vs. colleague relationship
2023 · Kyunghwa Chung, Jin Suk Park, et al. · Current Psychology · 13
Do managerial communications improve customer satisfaction and eWOM? The moderating effect of response authenticity
2023 · Saram Han, Christopher K. Anderson, et al. · Humanities and Social Sciences Communications · 11
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Introduction to artificial intelligence (AI)
2022 · (Jenny) Dung Le, Kyunghwa Chung, et al. · Routledge eBooks · 11
A framework of artificial intelligence (AI) applications in marketing
2022 · (Jenny) Dung Le, Kyunghwa Chung, et al. · Routledge eBooks · 4
The Effects of Homegrown Rule on Efficiency of Sports Teams: Evidence from the English Premier League
2024 · Seung Min Shin, Kyunghwa Chung, et al. · Service Science · 3
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Nam Nghi Resort in Phu Quoc
2024 · Anh Dung Vu, Kyunghwa Chung, et al. · Emerald Emerging Markets Case Studies · 1
Thermo-sensitive Clothing Development by Consumer Investigation and Wearing Test
2017 · Jeong-Seon Sang, Kyunghwa Chung, et al. · Fashion & Textile Research Journal · 1
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Korean Fashion Companies' Strategic CSR Implementation with Focus on Incorporation of Consumers' CSR Expectations
2016 · Kyunghwa Chung, Yuri Lee · Journal of the Korean Society of Clothing and Textiles · 1
Youngone’s Sustainable Growth: Business Diversification from Manufacturing to Retailing
2022 · Kyunghwa Chung, Do Yuon Kim, et al. · Asian Case Research Journal
한국 패션기업의 전략적 Csr 수행에 있어 소비자의 Csr 기대 반영 양상
2016 · Kyunghwa Chung, Yuri Lee
시스템 사고를 통한 친환경 Csr 활동과 친환경 패션제품 소비 간 인과관계 분석
2015 · Kyunghwa Chung, Yu-Ri Lee
Dynamic Causal Relationship between CSR Activities of Fashion Companies and Consumption of Environmentally Friendly Fashion Products through Systems Thinking
2015 · Kyunghwa Chung, Yuri Lee · Korean System Dynamics Review
온라인상의 연속적 구매의사결정시 첫 구매가 후속 구매에 미치는 영향
2014 · Kyunghwa Chung, Yu-Ri Lee
Effects of an Initial Purchase on Subsequent Purchase in Sequential Buying
2014 · Kyunghwa Chung, Yuri Lee
Works count: 22
Citation count: 575
H-index: 11
I10-index: 11
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