Get started
Author

Yu‐Ping Chiu

Observed names: Yu Ping Chiu, Yu-Ping Chiu, YuPing Chiu -
ORCID: 0000-0003-1488-898X
Observed ORCID: 0000-0003-1488-898X
OpenAlex ID: A5085754450
Influence of Facebook brand-page posts on online engagement
2015 · Pin Luarn, Yu-Fan Lin, et al. · Online Information Review · 414
Enhancing intrinsic learning motivation through gamification: a self-determination theory perspective
2023 · Pin Luarn, Chiao-Chieh Chen, et al. · International Journal of Information and Learning Technology · 156
The network effect on information dissemination on social network sites
2014 · Pin Luarn, Jen-Chieh Yang, et al. · Computers in Human Behavior · 89
Why People Check In to Social Network Sites
2015 · Pin Luarn, Jen-Chieh Yang, et al. · International Journal of Electronic Commerce · 72
Contradictory deceptive behavior in online dating
2013 · Shao-Kang Lo, Ai-Yun Hsieh, et al. · Computers in Human Behavior · 68
Exploring why people spend more time shopping online than in offline stores
2019 · Yu-Ping Chiu, Shao-Kang Lo, et al. · Computers in Human Behavior · 56
Key variables to predict tie strength on social network sites
2015 · Pin Luarn, Yu-Ping Chiu · Internet Research · 47
Motivations to engage in word-of-mouth behavior on social network sites
2015 · Pin Luarn, Peng Huang, et al. · Information Development · 41
How colour similarity can make banner advertising effective: insights from Gestalt theory
2016 · Yu-Ping Chiu, Shao-Kang Lo, et al. · Behaviour and Information Technology · 34
Do not allow pop-up ads to appear too early: Internet users’ browsing behaviour to pop-up ads
2020 · Ai-Yun Hsieh, Shao-Kang Lo, et al. · Behaviour and Information Technology · 33
Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising
2014 · Shao-Kang Lo, Ai-Yun Hsieh, et al. · Electronic Commerce Research and Applications · 33
The Influence of Gamification Elements in Educational Environments
2023 · Pin Luarn, Chiao-Chieh Chen, et al. · International Journal of Game-Based Learning · 30
PDF
Fashion influencers’ credibility on Instagram: the stimulus–organism–response (SOR) perspective
2024 · Pin Luarn, Chiao-Chieh Chen, et al. · Journal of Strategic Marketing · 28
Factors Influencing Switching Intention and Customer Retention of Over-the-Top (OTT) Viewing Behavior in Taiwan: The Push–Pull–Mooring Model
2023 · Po-Chien Chang, Yu-Ping Chiu · Emerging Media · 27
Influence of network density on information diffusion on social network sites: The mediating effects of transmitter activity
2014 · Pin Luarn, Yu-Ping Chiu · Information Development · 26
Advertising content and online engagement on social media during the covid-19 epidemic in Taiwan
2021 · Chiao-Chieh Chen, Yu-Ping Chiu · Journal of Marketing Communications · 20
How does perceived value of gamification improve online learning effectiveness? The role of flow state
2024 · Pin Luarn, Chiao-Chieh Chen, et al. · Interactive Learning Environments · 18
Social Recommendations for Facebook Brand Pages
2020 · Yu-Ping Chiu · Journal of theoretical and applied electronic commerce research · 17
PDF
Do Social and Competitive Advergames Affect Brand Attitude in Asia?
2019 · Yu-Ping Chiu · International Journal of Electronic Commerce Studies · 13
PDF
Color congruence on Instagram: the role of flow and aesthetic experience
2024 · Pin Luarn, Chiao-Chieh Chen, et al. · Asia Pacific Journal of Marketing and Logistics · 12
Using Eye-Tracking to Measure the Influence of Banner Ads’ Browsing Behavior and Attitude on Host Websites
2020 · Yu-Ping Chiu, SHU-CHEN CHANG · Contemporary Management Research · 10
PDF
Leverage Between the Buffering Effect and the Bystander Effect in Social Networking
2015 · Yu-Ping Chiu, Shu-Chen Chang · Cyberpsychology Behavior and Social Networking · 10
Social Anxiety and Online Media Choice: Visual Anonymity as a Key
2023 · Ai-Yun Hsieh, Shao-Kang Lo, et al. · International Journal of Human-Computer Interaction · 9
The influence of public health information sharing on social media during the early COVID-19 outbreak
2021 · Chiao-Chieh Chen, Yu-Ping Chiu · Data Technologies and Applications · 8
Where to place online advertisements? The commercialization congruence between online advertising and web site context
2016 · Ai Yun Hsieh, Shao Kang Lo, et al. · Chinese Culture University Repository · 8
Works count: 39
Citation count: 1,328
H-index: 17
I10-index: 22
Year
Topic
Type