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Astha Sanjeev Gupta

Observed name: Astha Gupta
ORCID: 0000-0001-6648-9388
Observed ORCID: 0000-0001-6648-9388
OpenAlex ID: A5085797266
Long-term changes in consumers' shopping behavior post-pandemic: an exploratory study
2022 · Astha Sanjeev Gupta, Jaydeep Mukherjee · International Journal of Retail & Distribution Management · 153
Framework for adoption of generative AI for information search of retail products and services
2024 · Astha Sanjeev Gupta, Jaydeep Mukherjee · International Journal of Retail & Distribution Management · 61
Decoding revenge buying in retail: role of psychological reactance and perceived stress
2022 · Astha Sanjeev Gupta, Jaydeep Mukherjee · International Journal of Retail & Distribution Management · 35
Retailing during the COVID-19 lifecycle: a bibliometric study
2023 · Astha Sanjeev Gupta, Jaydeep Mukherjee, et al. · International Journal of Retail & Distribution Management · 29
Exploring personal savings versus hedonic consumption in the new normal
2023 · Astha Sanjeev Gupta, Jaydeep Mukherjee · International Journal of Retail & Distribution Management · 25
Exploring drivers of customer engagement with voice interface in E-retail
2025 · Astha Sanjeev Gupta, Jaydeep Mukherjee · International Journal of Retail & Distribution Management · 19
Reviving unorganized retail stores post-COVID-19
2024 · Astha Sanjeev Gupta, Jaydeep Mukherjee · Journal of Strategic Marketing · 5
Investigating antecedents of trust in GAI technology for product/service search: a mixed-method study
2025 · Astha Sanjeev Gupta, Jaydeep Mukherjee · Behaviour and Information Technology · 3
Learning by doing: diary study of attitude formation in voice-commerce
2026 · Astha Sanjeev Gupta, Jaydeep Mukherjee · International Journal of Retail & Distribution Management · 1
Systematic Literature Review on Importance of Limited Resource Model in Health-oriented Behaviours
2021 · Astha Gupta, Kirti Sharma, et al. · Vision The Journal of Business Perspective · 1
Impact of interface modality and product type on Gen Z E-retail purchases
2026 · Jaydeep Mukherjee, Astha Sanjeev Gupta · International Journal of Retail & Distribution Management
Decoding consumption – savings trade-off for Indian middle class in the new normal
2026 · Astha Sanjeev Gupta, Jaydeep Mukherjee · Qualitative Market Research An International Journal
Demand and Supply Forecasts for Supply Chain and Retail
2024 · Astha Gupta, Preethi Nanjundan, et al. · CRC Press eBooks
Works count: 13
Citation count: 332
H-index: 6
I10-index: 6
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