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Rahim Hussain

Institution: University of Dubai
ORCID: 0000-0003-1307-137X
Observed ORCID: 0000-0003-1307-137X
OpenAlex ID: A5085800419
Service quality and customer satisfaction of a UAE-based airline: An empirical investigation
2014 · Rahim Hussain, Amjad Al Nasser, et al. · Journal of Air Transport Management · 520
The mediating role of customer satisfaction: evidence from the airline industry
2016 · Rahim Hussain · Asia Pacific Journal of Marketing and Logistics · 134
Psychological contract and organizational commitment: The mediating effect of transformational leadership
2012 · Mohamed Behery, R.A. Paton, et al. · Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness · 31
Impact of web banner advertising frequency on attitude
2018 · Rahim Hussain, Ahmed Shahriar Ferdous, et al. · Asia Pacific Journal of Marketing and Logistics · 25
Typologies of Banner Advertisements’ Attributes: A Content Analysis
2010 · Rahim Hussain, Arthur Sweeney, et al. · Journal of Promotion Management · 17
Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities
2014 · Rahim Hussain, Ahmed Shahriar Ferdous · The Marketing Review · 11
Conceptualization of Trust in the e-Government Context: A Qualitative Analysis
2012 · Hisham M. Alsaghier, Rahim Hussain · IGI Global eBooks · 11
Analyzing Public Bus Services in Dubai: Insights from Passengers’ Perspectives
2024 · Rahim Hussain, Gillian Sullivan Mort · Journal of Nonprofit & Public Sector Marketing · 2
Elucidating the impact of cognitive and behavioral responses to web banner-ad frequency
2023 · Rahim Hussain, Rahat Iqbal · Journal of Marketing Communications · 2
The impact of banner advertisement frequency on click through responses
2007 · Rahim Hussain, Arthur Sweeney, et al. · Griffith Research Online · 2
The impact of banner advertisement frequency on brand awareness
2007 · Rahim Hussain, Arthur Sweeney, et al. · Griffith Research Online · 1
Giving And Receiving Brands As Valentine's Day Gifts
2005 · Peter Clarke, Carmel Herington, et al. · Acquire (CQUniversity) · 1
The impact of mobile phone channels on brand awareness and brand choice
2022 · Manal Al-Mehrzi, Rahim Hussain · The Business & Management Review
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Electronic Journal of Applied Statistical Analysis: Guest Reviewers Volume 5, Year 2012
2012 · Adel Fatemi, Kyong Jin Shim, et al.
Conceptualization of Trust in the e-Government Context: A Qualitative Analysis
2012 · Hisham M. Alsaghier, Rahim Hussain · IGI Global eBooks
Multiple banner advertisements: A proposed model of consumers' behavioural responses
2006 · Rahim Hussain, Arthur Sweeney · Griffith Research Online
Multiple Banner Advertisements: A Proposed Model of Consumers’ Cognitive Responses
2005 · Rahim Hussain, Arthur Sweeney · Griffith Research Online
The typology of banner advertisement: A content analysis
2004 · Rahim Hussain, Tino Oresti Fenech · Griffith Research Online
Works count: 18
Citation count: 757
H-index: 7
I10-index: 7
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