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Ai Na Seow

Observed names: A N Seow, AI NA SEOW, Ai Na, Seow, Ai-Na Seow, Ai‐Na Seow, Seow Ai Na, Seow, Ai Na
ORCID: 0000-0001-7693-9100
Observed ORCID: 0000-0001-7693-9100
OpenAlex ID: A5085928039
Intention to visit Malaysia for medical tourism using the antecedents of Theory of Planned Behaviour: A predictive model
2017 · Ai Na Seow, Yuen Onn Choong, et al. · International Journal of Tourism Research · 149
Tourists’ Satisfaction, Experience, and Revisit Intention for Wellness Tourism: E Word-of-Mouth as the Mediator
2024 · Ai Na Seow, Behzad Foroughi, et al. · SAGE Open · 120
Investigating nonusers’ behavioural intention towards solar photovoltaic technology in Malaysia: The role of knowledge transmission and price value
2020 · Lin-Sea Lau, Yuen-Onn Choong, et al. · Energy Policy · 95
The role of teachers’ self-efficacy between trust and organisational citizenship behaviour among secondary school teachers
2019 · Yuen Onn Choong, Lee Peng Ng, et al. · Personnel Review · 84
Small and medium-size enterprises’ business performance in tourism industry: the mediating role of innovative practice and moderating role of government support
2020 · Ai Na Seow, Yuen Onn Choong, et al. · Asian Journal of Technology Innovation · 67
Health tourism: behavioural intention and protection motivation theory
2021 · Ai Na Seow, Yuen Onn Choong, et al. · Tourism Review · 64
Building tourism SMEs' business resilience through adaptive capability, supply chain collaboration and strategic human resource
2024 · Ai Na Seow, Yuen Onn Choong, et al. · Journal of Contingencies and Crisis Management · 56
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Can protection motivation theory explain the perception of international tourists' on medical tourism?
2021 · Ai Na Seow, Chee Keong Choong, et al. · Journal of Hospitality and Tourism Insights · 54
Predicting medical tourism behavioural intention using social cognition models
2020 · Ai Na Seow, Yuen Onn Choong, et al. · Tourism Review · 54
University students’ perceived service quality and attitude towards hybrid learning: ease of use and usefulness as mediators
2023 · Peter Sin Howe Tan, Ai Na Seow, et al. · Journal of Applied Research in Higher Education · 45
Influence of corporate social responsibility in job pursuit intention among prospective employees in Malaysia
2017 · Krishna Moorthy, Seow Ai Na, et al. · International Journal of Law and Management · 37
Travel Intentions among Foreign Tourists for Medical Treatment in Malaysia: An Empirical Study
2016 · Seow Ai Na, Choong Yuen Onn, et al. · Procedia - Social and Behavioral Sciences · 36
The importance of support for sport tourism development among local residents: the mediating role of the perceived impacts of sport tourism
2021 · Miaw-Xian Chang, Yuen-Onn Choong, et al. · Leisure Studies · 35
The mediating effect of trust on the dimensionality of organisational justice and organisational citizenship behaviour amongst teachers in Malaysia
2018 · Choong Yuen Onn, Jamal Nordin bin Yunus, et al. · Educational Psychology · 35
Expert insights on Malaysia’s residential solar-energy policies: shortcomings and recommendations
2022 · Lin-Sea Lau, Yuen-Onn Choong, et al. · Clean Energy · 31
Solar photovoltaic as a means to sustainable energy consumption in Malaysia: the role of knowledge and price value
2021 · Lin-Sea Lau, Abdelhak Senadjki, et al. · Energy Sources Part B Economics Planning and Policy · 27
Corporate image no longer leads to customer satisfaction and loyalty: a Malaysian perspective
2018 · Krishna Moorthy, Loh Chun T’ing, et al. · International Journal of Law and Management · 25
Organizational justice and organizational citizenship behavior: Does teacher collective efficacy matter?
2023 · Yuen Onn Choong, Lee Peng Ng, et al. · Current Psychology · 22
Sustainable business performance of small and medium-sized enterprises in green hotels: the mediating role of competitive advantage
2025 · Ai Na Seow, Man Seong Chan, et al. · Cogent Business & Management · 18
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Delving the impact of adaptability and government support in small‐and medium‐sized enterprises business resilience: The mediating role of information technology capability
2023 · Yuen Onn Choong, Ai Na Seow, et al. · Journal of Contingencies and Crisis Management · 15
The effects of implementation intentions on educational tourism: a protection motivation theory approach
2021 · Ai Na Seow, Yuen Onn Choong · Journal of Teaching in Travel & Tourism · 9
Sustainable ecotourism development strategies through strengths, weaknesses, opportunities and threats analysis: The case of Cameron Highlands, Malaysia
2020 · Suet‐Ling Ching, Yuen‐Onn Choong, et al. · Business Strategy & Development · 9
Online learning effectiveness in private higher education institutions: the mediating roles of emotions and students’ learning behaviour
2023 · Ai Na Seow, Siew Yong Lam, et al. · Quality Assurance in Education · 8
What Influences the Behavioural Intention in Medical Tourism? A Threat and Coping Perspective
2018 · Ai Na Seow, Yuen Onn Choong, et al. · Global business and management research · 7
Navigating Challenges: How Flexibility, Digital Transformation, and Value Creation Drive Resilience in Tourism SMEs
2025 · Pwint Phyu Hninn, Yuen-onn Choong, et al. · Advances in Hospitality and Tourism Research (AHTR) · 6
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Works count: 60
Citation count: 1,149
H-index: 18
I10-index: 20
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