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Eeva-Liisa Oikarinen

Observed names: EEVA-LIISA OIKARINEN, Eeva Liisa Oikarinen, Eeva‐Liisa Oikarinen, Oikarinen Eeva-Liisa
Institution: University of Oulu
Observed institution: University of Oulu
ORCID: 0000-0003-0966-0542
Observed ORCID: 0000-0003-0966-0542
OpenAlex ID: A5085987508
Service encounters with virtual agents: an examination of perceived humanness as a source of customer satisfaction
2021 · Magnus Söderlund, Eeva-Liisa Oikarinen · European Journal of Marketing · 114
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Recover from a service failure: The differential effects of brand betrayal and brand disappointment on an exclusive brand offering
2020 · Teck Ming Tan, M.S. Balaji, et al. · Journal of Business Research · 104
Exploring customer’s mobile banking experiences and expectations among generations X, Y and Z
2020 · Ghazal Shams, Mohsin Abdur Rehman, et al. · Journal of Financial Services Marketing · 96
B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics
2019 · Mari Juntunen, Elvira Ismagilova, et al. · Industrial Marketing Management · 95
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The happy virtual agent and its impact on the human customer in the service encounter
2020 · Magnus Soderlund, Eeva-Liisa Oikarinen, et al. · Journal of Retailing and Consumer Services · 78
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The dark side of open innovation: Individual affective responses as hidden tolls of the paradox of openness
2021 · Ioana Stefan, Pia Hurmelinna-Laukkanen, et al. · Journal of Business Research · 68
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Joking with customers in the service encounter has a negative impact on customer satisfaction: Replication and extension
2018 · Magnus Söderlund, Eeva-Liisa Oikarinen · Journal of Retailing and Consumer Services · 43
Micro-Enterprises’ Digital Marketing Tools for Building Customer Relationships
2017 · Tuulia Nikunen, Martti Saarela, et al. · Management · 43
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Preferential treatment in the service encounter
2014 · Magnus Söderlund, Veronica Liljander, et al. · Journal of service management · 26
Linking concepts of playfulness and well-being at work in retail sector
2018 · Sari Alatalo, Eeva-Liisa Oikarinen, et al. · Journal of Retailing and Consumer Services · 25
The Effects of Humour in Online Recruitment Advertising
2016 · Eeva-Liisa Oikarinen, Magnus Söderlund · Australasian Marketing Journal (AMJ) · 23
Challenges in adopting and using online recruitment tools from employers’ perspective
2024 · Zahra Zahedi Nejad, Mehdi Sabokro, et al. · International journal of organizational analysis · 16
The hard-working virtual agent in the service encounter boosts customer satisfaction
2022 · Magnus Söderlund, Eeva-Liisa Oikarinen, et al. · The International Review of Retail Distribution and Consumer Research · 16
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Perceptions of Digital Marketing Tools in New Microenterprises
2017 · Lari Isohella, Eeva-Liisa Oikarinen, et al. · RePEc: Research Papers in Economics · 13
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Jokes in the store and its effects on customer satisfaction
2017 · Magnus Söderlund, Eeva-Liisa Oikarinen, et al. · The International Review of Retail Distribution and Consumer Research · 12
You Are Joking, Right? — Connecting Humour Types to Innovative Behaviour and Innovation Output
2016 · PIA HURMELINNA-LAUKKANEN, KWADWO ATTA-OWUSU, et al. · International Journal of Innovation Management · 10
Personality or skill: a qualitative study of humorous recruitment advertising campaign on social media
2017 · Eeva Liisa Oikarinen, Jaakko Sinisalo · International Journal of Internet Marketing and Advertising · 9
Categorizing Humorous Employer Brand Message in a Small Company’s Online Job Ads
2016 · Eeva-Liisa Oikarinen, Saila Saraniemi · Corporate Reputation Review · 7
Responsible service employee behaviour and its impact on customer satisfaction during the coronavirus crisis
2022 · Eeva-Liisa Oikarinen, Magnus Söderlund · The International Review of Retail Distribution and Consumer Research · 5
The Moderating Role of Congruence between Humor and Fun Climate of the Company on the Effects of Humor in Internet Job Ads
2016 · Eeva-Liisa Oikarinen · Springer eBooks · 5
The Boundaries of a Small Company’s Human Voice: Insights into Dark Humour in Internet Recruitment Advertising
2022 · Eeva-Liisa Oikarinen · Corporate Reputation Review · 4
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Customer Experience in Tourism and Hospitality: What Do We Know and What Should We Know? Insights From a Bibliometric Analysis
2022 · Mohsin Abdur Rehman, Eeva-Liisa Oikarinen, et al. · Emerald Group Publishing Limited eBooks · 4
Mapping the co-evolution of customer experience and customer journey research: a bibliometric review and future research agenda
2026 · Mohsin Abdur Rehman, Arne De Keyser, et al. · Journal of Service Theory and Practice · 3
The contradictory role of humor in international competitiveness and innovativeness
2019 · Jialei Yang, Pia Hurmelinna-Laukkanen, et al. · Journal of Innovation Management · 3
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SMEs’ ethical branding with humor on Facebook
2018 · Sari Alatalo, Eeva-Liisa Oikarinen, et al. · Routledge eBooks · 3
Works count: 36
Citation count: 829
H-index: 13
I10-index: 16
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