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Alexis Yim

Observed names: Alexis Taeeun Yim, Yim, Alexis
Institution: Radford University
ORCID: 0000-0002-2247-4544
Observed ORCIDs: 0000-0002-2247-4544, 0009-0004-3056-5165
OpenAlex ID: A5086628795
The role of cuteness on consumer attachment to artificial intelligence agents
2023 · Alexis Yim, Annie Peng Cui, et al. · Journal of Research in Interactive Marketing · 64
Where does brand activism authenticity stand in a divisive marketplace? New challenges and future research directions
2024 · Lin Zhao, Alexis Yim, et al. · The Journal of Marketing Theory and Practice · 16
Do salespeople’s online profile pictures predict the number of online reviews? Effect of a babyface
2022 · Alexis Yim, Bradley Price, et al. · European Journal of Marketing · 15
I feel no empathy toward AI: the effects of AI vs human spokespersons on advertisement effectiveness
2025 · Alexis Yim, Luke Liska, et al. · Journal of Research in Interactive Marketing · 11
Carefree cuteness: the effect of exposure to cuteness on risk seeking
2025 · Alexis Yim, Stephen X. He, et al. · European Journal of Marketing · 3
Three Essays on the Impact of Cuteness on Consumer Behavior
2021 · Alexis Taeeun Yim · The Research Repository @ WVU (West Virginia University) · 2
PDF
Global luxury brands: researching cross-cultural differences in motivations to consume
2020 · Annie Peng Cui, Christopher A. Nelson, et al. · Edward Elgar Publishing eBooks · 2
Generative AI in Brand Activism: Impacts on Consumers’ Negative Affect and Decision Comfort
2026 · Lin Zhao, Alexis Yim, et al. · Journal of Consumer Affairs
PDF
AI-Generated Spokesperson
2026 · Alexis Yim, Luke Liska, et al. · Springer eBooks
Works count: 10
Citation count: 113
H-index: 4
I10-index: 4
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