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Hanane Meslem

Observed names: Hanane MESLEM, MESLEM , Hanane, MESLEM Hanane
Observed institution: University of Béjaïa
OpenAlex ID: A5086684026
Netnographic Study on the Adoption of Inbound Marketing by E-Commerce Platforms in Algeria
2024 · Hanane Meslem, Ayoub Abbaci · Springer proceedings in business and economics · 3
Understanding Digital Inbound Marketing Adoption Using TOE Model
2025 · Hanane MESLEM, Ayoub ABBACI · International Journal of Electronic Commerce Studies · 1
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The landscape of digital inbound marketing tools adoption by Algerian firms
2024 · Hanane Meslem · Marketing Science & Inspirations · 1
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A practical approach for optimizing the conversion rate of a landing page's visitors
2022 · Hanane Meslem, Ayoub Abbaci · Marketing Science & Inspirations · 1
Histoire du marketing en Algérie : De l’approche traditionnelle à la transformation digitale
2026 · MERIDJA , Azeddine, MESLEM , Hanane · Revue d'Histoire Méditerranéenne
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Histoire Du Marketing En Algérie : De L’approche Traditionnelle à La Transformation Digitale
2025 · MERIDJA Azeddine, MESLEM Hanane · DOAJ (DOAJ: Directory of Open Access Journals)
Identification of satisfaction and dissatisfaction factors of hotel customers using natural language processing techniques
2025 · Salma Cherdouh, Salim Kebir, et al. · Marketing Science & Inspirations
Using Calls To Action As An Inbound Marketing Conversion Practice
2023 · Hanane Meslem, Ayoub Abbaci · مجلة العلوم الإدارية والمالية
Works count: 8
Citation count: 6
H-index: 1
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