Get started
Author

Hedda Martina Šola

Observed names: Dr. Hedda Martina Sola, Dr. Hedda Martina Šola, Martina Šola, Hedda, Šola, Dr. Hedda Martina, Šola, Hedda Martina
ORCID: 0000-0003-1495-3606
Observed ORCID: 0000-0003-1495-3606
OpenAlex ID: A5086841342
AI Eye-Tracking Technology: A New Era in Managing Cognitive Loads for Online Learners
2024 · Hedda Martina Šola, Fayyaz Hussain Qureshi, et al. · Education Sciences · 46
PDF
Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page
2022 · Hedda Martina Šola, Mirta Mikac, et al. · Journal of Innovation & Knowledge · 38
PDF
Exploring the Untapped Potential of Neuromarketing in Online Learning: Implications and Challenges for the Higher Education Sector in Europe
2024 · Hedda Martina Šola, Fayyaz Hussain Qureshi, et al. · Behavioral Sciences · 24
PDF
The impact of bio-label on the decision-making behavior
2022 · Hedda Martina Šola, Jasenka Gajdoš Kljusurić, et al. · Frontiers in Sustainable Food Systems · 24
Predicting Behaviour Patterns in Online and PDF Magazines with AI Eye-Tracking
2024 · Hedda Martina Šola, Fayyaz Hussain Qureshi, et al. · Behavioral Sciences · 23
Social Media and Students’ Choice of Higher Education Institution
2021 · Hedda Martina Šola, Tayyaba Zia · European Journal of Management and Marketing Studies · 21
PDF
Human-Centred Design Meets AI-Driven Algorithms: Comparative Analysis of Political Campaign Branding in the Harris–Trump Presidential Campaigns
2025 · Hedda Martina Šola, Fayyaz Hussain Qureshi, et al. · Informatics · 19
AI-Powered Eye Tracking for Bias Detection in Online Course Reviews: A Udemy Case Study
2024 · Hedda Martina Šola, Fayyaz Hussain Qureshi, et al. · Big Data and Cognitive Computing · 13
PDF
Neuroscientific Analysis of Logo Design: Implications for Luxury Brand Marketing
2025 · Hedda Martina Šola, Sarwar Khawaja, et al. · Behavioral Sciences · 12
PDF
Eye-tracking Analysis: College Website Visual Impact on Emotional Responses Reflected on Subconscious Preferences
2023 · Hedda Martina Šola, Fayyaz Hussain Qureshi, et al. · International Journal of Advanced Computer Science and Applications · 11
PDF
Enhancing the Motivation and Learning Performance in an Online Classroom With the Use of Neuromarketing
2021 · Hedda Martina Šola, Fayyaz Hussain Qureshi, et al. · European Journal of Management and Marketing Studies · 9
PDF
AI and Eye Tracking Reveal Design Elements’ Impact on E-Magazine Reader Engagement
2025 · Hedda Martina Šola, Fayyaz Hussain Qureshi, et al. · Education Sciences · 8
PDF
Neuromarketing – Science and Practice
2013 · Hedda Martina Šola · Hrčak Portal of scientific journals of Croatia (University Computing Centre) · 8
Applied Management Post-covid19: Implications for Academic Managers in Private Higher Education, Beyond Crises
2021 · Hedda Martina Šola, Fayyaz Hussain Qureshi, et al. · European Journal of Education Studies · 6
PDF
How Neuroscience-Based Research Methodologies Can Deliver New Insights to Marketers
2021 · Dr. Hedda Martina Sola · International Journal of Social Science and Human Research · 3
PDF
Predicted visual attention and cognitive demand in luxury beauty retail: an exploratory AI-based neuromarketing study
2026 · Hedda Martina Šola, Jasenka Gajdoš Kljusurić, et al. · Frontiers in Communication
PDF
Predicted visual attention and cognitive demand in a luxury beauty retail store: attention-prediction platform exports and analysis script
2026 · Dr. Hedda Martina Šola, Jasenka Gajdoš Kljusurić, et al. · Figshare
Eye Tracking in the Age of AI: Explainability, Prediction, and Applications — First Journal of Eye Movement Research Webinar, with Thomas Zoëga Ramsøy and Hedda Martina Šola, 14 September 2026
2026 · Dr. Hedda Martina Šola · Figshare
Peer Review Report For: Looking at Social Interactions in Medical Education with Dual Eye-Tracking Technology: A Scoping Review [version 2; peer review: 2 approved, 2 approved with reservations, 1 not approved]
2025 · Martina Šola, Hedda · MedEdPublish
Neuromarketing & Sentiment Analysis Research in Higher Education
2024 · Šola, Dr. Hedda Martina, Hussain Qureshi, Dr. Fayyaz, et al. · Figshare
Swot Analysis of the Republic of Croatia as an Investment Destination
2014 · Hedda Martina Šola · University of Zagreb University Computing Centre (SRCE)
Works count: 22
Citation count: 265
H-index: 10
I10-index: 10
Year
Topic
Type