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Novika Candra Astuti

Observed names: Astuti, Novika Candra, NOVIKA CANDRA ASTUTI, Novika C. Astuti
ORCID: 0000-0003-3199-7846
Observed ORCID: 0000-0003-3199-7846
OpenAlex ID: A5086861109
Technology Readiness and E-Commerce Adoption among Entrepreneurs of SMEs in Bandung City, Indonesia
2014 · Novika Candra Astuti, Reza Ashari Nasution · Gadjah Mada International Journal of Business · 83
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The Effect of Macroeconomic Variables on Stock Price Volatility: Evidence from Jakarta Composite Index, Agriculture, and Basic Industry Sector
2012 · Dhira Dwijayanti Yogaswari, Anggoro Budi Nugroho, et al. · 9
Internationalisation of born-digital enterprises using an effectuation lens: case studies in the games industry
2024 · Novika Candra Astuti · Cogent Business & Management · 6
Consumer innovativeness model of Indonesian young consumers in relation with electronic products adoption
2012 · Reza Ashari Nasution, Novika Candra Astuti · IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC) · 4
Consumer Innovativeness Model of Indonesian Young People in Adopting Electronic Products
2013 · Reza Ashari Nasution, Novika Candra Astuti · ASEAN Marketing Journal · 3
Pengaruh Hedonic Motivation, Electronic Word of Mouth, Perceived Ease of Use, Dan Perceived Usefullness Terhadap Purchase Intention Live Streaming Tiktok Shop
2024 · Farhan Rohmatulloh, Novika Candra Astuti · Among Makarti · 2
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Proposed Social Media Marketing Strategy to Increase Brand Awareness And Purchase Intention For Indonesia Muslim Brand (Case of Local Brand Irna La Perle)
2025 · Ratu Tifa Prima Tasya, Novika Candra Astuti · Journal of Applied Business Taxation and Economics Research · 1
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Impact of Customer Satisfaction on Loyalty in Indonesia B2B Digital Marketing Agency (Case Study of Bertumbuh Creative)
2025 · Rangga Pijar Adhyaksa, Novika Candra Astuti · Jurnal Sosial Teknologi · 1
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The Mediating Role of the TPB in the Relationship Between Entrepreneurship Education and Entrepreneurial Intention Among Indonesian Undergraduate Students
2024 · Novika Candra Astuti, Ismail Solihin · Asia Pacific Journal of Management and Education · 1
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Internationalisation Opportunity Creation (and Exploitation) in an Emerging Market: An Investigation of Digital Intensive Firms and Cultural Intensive Firms
2020 · Novika Candra Astuti, Shane Mathews, et al. · Padang International Conference on Education, Economics, Business and Accounting (PICEEBA) · 1
How Differences Between Fashion Innovators and Non-Innovators Among Young People?
2016 · Novika Candra Astuti · AFEBI Management and Business Review · 1
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Perumusan Inisiatif Strategis Menuju Cakupan Layanan Air Perpipaan 100%: Studi Kasus Transformasi Pascamerger PAM JAYA
2026 · Irene Putri, Novika C. Astuti · Jurnal Multidisiplin Indonesia
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Financial Literacy, Digital Financial Access, and SME Distribution Performance in the UAE: A Mediation Analysis
2026 · Maryam Khameis Saeed Alfalahi Alyammahi, Mohamad Rohieszan Ramdan, et al. · International Journal of Computer Information Systems and Industrial Management Applications
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The Role Of Fandom Culture In K-Pop Merchandise Purchase Decisions Among Indonesian Fans
2026 · Niken Kiranaputri, Novika Candra Astuti · International Journal of Management and Business Economics
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Consumer Intention to Use Electric Taxi Services in Indonesia: a Tam-tpb Study of Green Sm With Trust and Environmental Concern
2026 · Ricky Halomoan Tampubolon, Novika Candra Astuti · International Journal of Economic Business Accounting Agriculture Management and Sharia Administration (IJEBAS)
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TikTok Marketing Strategy to Improve Purchase Conversion Among Generation Z Consumers
2026 · Muhammad Zakky Fitriansyah, Novika Candra Astuti · Journal of Management and Creative Business
Driving User Satisfaction and Purchase Intention of Mobile Health Applications: Evidence from Indonesian Hospitals
2026 · Angelica Shania Dani Putra Benjamin, Novika Candra Astuti · Jurnal EMT KITA
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Developing Social Media Marketing and Content Marketing Strategies to Improve Brand Awareness and Patient Volume at Maza Clinic
2026 · Zakaria, Dinda Aziza, Astuti, Novika Candra · DERIVATIF Jurnal Manajemen
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Proposed Business Strategy to Improve the Business Performance of Yoga Teacher Training Program at Eling Academy
2026 · Yadunandana Yadunandana, Novika Candra Astuti, et al. · Jurnal Locus Penelitian dan Pengabdian
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Developing Marketing Strategies Based on Segmentation, Targeting, and Positioning (STP) and Marketing Mix Analysis: A Case Study in Jernip Kencana
2026 · Yusoluna, Salma, Astuti, Novika Candra · Management Studies and Entrepreneurship Journal (MSEJ)
Understanding Visitor Engagement at Private Art Spaces: A Mixed-Methods Study of A Non-Profit Gallery in Indonesia
2026 · Indraputri, Zafira Meizzati, Astuti, Novika Candra · Community Engagement and Emergence Journal (CEEJ)
Pelatihan Pengembangan Produk Beras Organik di Desa Cikurubuk
2025 · Agatha Rinta Suhardi, Oktora Yogi Sari, et al. · E-Dimas Jurnal Pengabdian kepada Masyarakat
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Utilizing Founder’s Personal Branding as Proposed Strategy to Increase Brand Awareness: Case Study in Louisse Choice Beauty
2025 · Fara Nabila, Annisa, Astuti, Novika Candra · Journal of Economic Bussines and Accounting (COSTING)
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A Proposed Marketing Strategy For Furniture Business: The Case of Embet Furniture
2025 · Muhammad Haikal Mahdi, Novika Candra Astuti · Cerdika Jurnal Ilmiah Indonesia
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Navigating global markets: the role of digital technologies in Indonesian creative SMEs
2025 · Novika Candra Astuti · Edward Elgar Publishing eBooks
Works count: 44
Citation count: 112
H-index: 4
I10-index: 1
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