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Amélie Guèvremont

Observed names: Amelie Guevremont, Amélie Guévremont, Guèvremont, Amélie
ORCID: 0000-0003-2187-4711
Observed ORCID: 0000-0003-2187-4711
OpenAlex ID: A5086916770
Brand authenticity: An integrative framework and measurement scale
2014 · Felicitas Morhart, Lucia Malär, et al. · Journal of Consumer Psychology · 1,078
Femvertising or femwashing? Women's perceptions of authenticity
2022 · Valentine Hainneville, Amélie Guèvremont, et al. · Journal of Consumer Behaviour · 85
Does brand authenticity alleviate the effect of brand scandals?
2017 · Amélie Guèvremont, Bianca Grohmann · Journal of Brand Management · 76
The brand authenticity effect: situational and individual-level moderators
2016 · Amélie Guèvremont, Bianca Grohmann · European Journal of Marketing · 75
Creating and interpreting brand authenticity: The case of a young brand
2018 · Amélie Guèvremont · Journal of Consumer Behaviour · 53
Brand hypocrisy from a consumer perspective: scale development and validation
2019 · Amélie Guèvremont · Journal of Product & Brand Management · 49
Consonants in brand names influence brand gender perceptions
2015 · Amelie Guevremont, Bianca Grohmann · European Journal of Marketing · 46
Effects of retailer post-purchase guarantee policies on consumer perceptions with the moderating influence of financial risk and product complexity
2007 · Alain d’Astous, Amélie Guèvremont · Journal of Retailing and Consumer Services · 30
The impact of brand personality on consumer responses to persuasion attempts
2012 · Amélie Guèvremont, Bianca Grohmann · Journal of Brand Management · 24
Can human brands help consumers eat better? Influence of emotional brand attachment, self‐identification, and brand authenticity on consumer eating habits
2020 · Amélie Guèvremont · Journal of Consumer Behaviour · 23
Positive behavioral change during the COVID‐19 crisis: The role of optimism and collective resilience
2022 · Amélie Guèvremont, Caroline Boivin, et al. · Journal of Consumer Behaviour · 17
Why Does This Brand Speak to Me? Conceptualization, Scale Development, and Validation of Brand Relevance
2020 · Amélie Guèvremont, Fabien Durif, et al. · Journal of Promotion Management · 16
Improving consumers’ eating habits: what if a brand could make a difference?
2019 · Amélie Guèvremont · Journal of Consumer Marketing · 12
The dynamic nature of brand authenticity for a new brand: Creating and maintaining perceptions through iconic, indexical, and existential cues
2024 · Soyoung Joo, Amélie Guèvremont · Journal of Consumer Behaviour · 7
Can good news be bad? The role of brand communication strategy and brand commitment in the announcement of product improvements
2012 · Amélie Guèvremont, Bianca Grohmann · Journal of Marketing Communications · 7
How Are Consumers Reacting to Brand Sobriety: An Analysis of Perceived Coherence and Message Tone in a Canadian Context
2024 · Inès Kolli, Amélie Guèvremont, et al. · Journal of Promotion Management · 4
Opportunistic or relevant brand? How context independence and past coherence shape the effectiveness of brand activism and its positive effect
2025 · Amélie Guèvremont · Journal of brand strategy · 1
Brand Authenticity: an Integrative Framework
2013 · Florent Girardin, Amélie Guèvremont, et al. · BORIS (University Library Bern) · 1
Nouveau symbole nutritionnel au Canada : aidera-t-il vraiment les consommateurs à mieux choisir ?
2026 · Amélie Guèvremont, Fabien Durif, et al.
De la déconnexion volontaire à la transformation collective : une analyse d’experts des leviers de sobriété numérique chez les jeunes
2026 · Pantin-Sohier, Gaëlle, Guèvremont, Amélie, et al. · HAL (Le Centre pour la Communication Scientifique Directe)
How to reduce youth’s smart phone usage ? A practice destabilization intervention
2026 · Pantin-Sohier, Gaëlle, Sohier, Romain, et al. · HAL (Le Centre pour la Communication Scientifique Directe)
Contesting gender norms in women's soccer: digital engagement with an activist message
2025 · Pascale Marceau, Amélie Guèvremont · Soccer and Society
Le retour du flip phone : se libérer de l’hyperconnexion
2025 · Amélie Guèvremont, Romain Sohier, et al.
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How do teenagers project their identity online, and what role do brands play in the process? A multimethod study on Instagram
2023 · Amélie Guèvremont, Laurence Dubé-Beaudin · Journal of brand strategy
Les marques veulent vous inciter à consommer moins et mieux… et ce n’est pas sans risque
2023 · Kolli Inès, Fabien Durif, et al.
Works count: 36
Citation count: 1,603
H-index: 12
I10-index: 13
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